{"id":3011,"date":"2025-07-23T14:52:28","date_gmt":"2025-07-23T12:52:28","guid":{"rendered":"https:\/\/decyde.eu\/?page_id=3011"},"modified":"2026-04-29T16:38:40","modified_gmt":"2026-04-29T14:38:40","slug":"fraud-reduction-messaging","status":"publish","type":"page","link":"https:\/\/decyde.eu\/en\/fraud-reduction-messaging\/","title":{"rendered":"Fraud Reduction Messaging"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3011\" class=\"elementor elementor-3011\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3277728 e-con-full e-flex e-con e-child\" data-id=\"3277728\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a06b38c elementor-widget__width-inherit elementor-widget elementor-widget-spacer\" data-id=\"a06b38c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e0e4fd e-flex e-con-boxed e-con e-parent\" data-id=\"8e0e4fd\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-652c04e e-con-full e-flex e-con e-child\" data-id=\"652c04e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4018c9 elementor-widget elementor-widget-html\" data-id=\"d4018c9\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script type=\"application\/ld+json\">\n[\n \n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"WebPage\",\n      \"@id\": \"https:\/\/decyde.eu\/en\/fraud-reduction-messaging\/\",\n      \"url\": \"https:\/\/decyde.eu\/en\/fraud-reduction-messaging\/\",\n      \"name\": \"Fraud Reduction Messaging | Behavioural Cue Cuts Fraud 12\u202f%\",\n      \"description\": \"A single cooperative fraud reduction messaging cue lowered dishonest disclosure by 12\u202f% while boosting trust and data quality.\",\n      \"inLanguage\": \"en-US\",\n      \"dateModified\": \"2025-07-28T12:39:56+00:00\",\n      \"workTranslation\": {\n        \"@type\": \"WebPage\",\n        \"@id\": \"https:\/\/decyde.eu\/de\/fraud-reduction-messaging\/\",\n        \"url\": \"https:\/\/decyde.eu\/de\/fraud-reduction-messaging\/\",\n        \"name\": \"Betrugspr\u00e4vention durch Messaging\",\n        \"inLanguage\": \"de\"\n      },\n      \"primaryImageOfPage\": {\n        \"@type\": \"ImageObject\",\n        \"url\": \"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/Dr_Adam_Flitton_sw_quare_03.jpg\",\n        \"width\": 750,\n        \"height\": 750\n      },\n      \"about\": {\n        \"@id\": \"https:\/\/decyde.eu\/en\/fraud-reduction-messaging\/#article\"\n      }\n    },\n    {\n      \"@type\": \"Article\",\n      \"@id\": \"https:\/\/decyde.eu\/en\/fraud-reduction-messaging\/#article\",\n      \"headline\": \"Behavioural Fraud Reduction Messaging Cut Fraud by 12\u202f%\",\n      \"description\": \"Our client needed to reduce dishonest disclosure. We redesigned the opening message to foster a cooperative mindset, reducing measured fraud by 12% and improving trust.\",\n      \"image\": \"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/Dr_Adam_Flitton_sw_quare_03.jpg\",\n      \"inLanguage\": \"en-US\",\n      \"publisher\": {\n        \"@id\": \"https:\/\/decyde.eu\/en\/#organization\"\n      },\n      \"author\": {\n        \"@id\": \"https:\/\/decyde.eu\/en\/#organization\"\n      },\n      \"about\": [\n        {\n          \"@type\": \"Service\",\n          \"name\": \"Corporate risk management\"\n        },\n        {\n          \"@type\": \"DefinedTerm\",\n          \"name\": \"Fraud\",\n          \"sameAs\": \"https:\/\/www.wikidata.org\/wiki\/Q28813\"\n        }\n      ],\n      \"mentions\": [\n        {\n          \"@type\": \"DefinedTerm\",\n          \"name\": \"Reciprocity framing\",\n          \"description\": \"Encouraging reciprocity by framing honesty as mutual.\",\n          \"sameAs\": \"https:\/\/www.wikidata.org\/wiki\/Q1156557\"\n        },\n        {\n          \"@type\": \"DefinedTerm\",\n          \"name\": \"Cooperative mindset\",\n          \"description\": \"Fostering a cooperative, community-driven mindset instead of an adversarial one.\"\n        }\n      ]\n    },\n    {\n      \"@type\": \"ProfessionalService\",\n      \"@id\": \"https:\/\/decyde.eu\/en\/#organization\",\n      \"name\": \"Decyde\",\n      \"url\": \"https:\/\/decyde.eu\/en\/\",\n      \"address\": {\n        \"@type\": \"PostalAddress\",\n        \"streetAddress\": \"Richtiplatz 1\",\n        \"addressLocality\": \"Wallisellen\",\n        \"postalCode\": \"8304\",\n        \"addressCountry\": \"CH\"\n      }\n    }\n  ]\n}\n \n]\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c5fecf elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"9c5fecf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"750\" height=\"900\" src=\"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/Dr_Leonie_Rogenhofer_sw_03.jpg\" class=\"attachment-large size-large wp-image-5232\" alt=\"Portrait of Dr. Leonie Rogenhofer\" srcset=\"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/Dr_Leonie_Rogenhofer_sw_03.jpg.webp 750w, https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/Dr_Leonie_Rogenhofer_sw_03-250x300.jpg.webp 250w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a8fdfa elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5a8fdfa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Questions about this case?<\/strong><br \/>Get in touch to explore how this worked and how it might for you.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-480f577 elementor-widget elementor-widget-button\" data-id=\"480f577\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"mailto:info@decyde.eu\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Talk to us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5eb6657 e-con-full e-flex e-con e-child\" data-id=\"5eb6657\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a26e3b8 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"a26e3b8\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Other Solutions<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e14a2ec elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"e14a2ec\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Behavioural Fraud Reduction Messaging Cut Fraud by 12\u202f%<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06fa03c elementor-widget elementor-widget-spacer\" data-id=\"06fa03c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cac1a97 elementor-widget elementor-widget-spacer\" data-id=\"cac1a97\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbebcf5 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"fbebcf5\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Our client needed to reduce fraudulent or dishonest disclosure provided by customers who called to give information. Customers had a financial incentive to misrepresent details, leading to increased costs and inefficiencies.<\/strong><\/p><p><strong>Insight: Typical messaging for improving disclosure backfires. Behavioural techniques succeed<\/strong><\/p><p>How fraud prevention messaging is framed dramatically influences behaviour, often in counterintuitive ways. For example, standard messages tend to communicate that customers are being observed or recorded. This can increase fraud by triggering defensiveness and an \u201cus vs them\u201d mindset.<\/p><p><strong>The Solution: A behaviourally designed opening message<br \/><\/strong><\/p><p>We redesigned the first message customers hear, ensuring it:<\/p><ul><li>Encouraged reciprocity by framing honesty as mutual<\/li><li>Fostered a cooperative, community-driven mindset instead of an adversarial one<\/li><li>Positioned honesty as expected and valued, rather than enforced<\/li><\/ul><p><strong><br \/>The Results<\/strong><\/p><ul><li>Measured fraud dropped by 12%, improving data accuracy<\/li><li>Customers reported higher trust in the process, improving long-term engagement<\/li><li>Achieved fraud reduction without adding friction or making interactions feel confrontational<\/li><\/ul><p><strong><br \/>Big Takeaway<\/strong><\/p><p>Fraud prevention is not just about deterrence. It is about creating the right environment. When customers feel part of a fair, cooperative system, they are significantly more likely to act honestly without added enforcement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca0fa2a elementor-widget elementor-widget-spacer\" data-id=\"ca0fa2a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab93c6b e-flex e-con-boxed e-con e-parent\" data-id=\"ab93c6b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1d47435 e-con-full e-flex e-con e-child\" data-id=\"1d47435\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2007d6 elementor-widget elementor-widget-spacer\" data-id=\"d2007d6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d3d7dd e-con-full e-flex e-con e-child\" data-id=\"5d3d7dd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d49794d elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"d49794d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Explore more<br> case studies<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abeaaf8 elementor-widget elementor-widget-spacer\" data-id=\"abeaaf8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9af36ee elementor-widget elementor-widget-button\" data-id=\"9af36ee\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/decyde.eu\/en\/proven-impact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">All Case Studies<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-677a8c3 e-con-full e-flex e-con e-child\" data-id=\"677a8c3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3398319 elementor-widget elementor-widget-image\" data-id=\"3398319\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/decyde.eu\/en\/online-choice-architecture\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"650\" height=\"650\" src=\"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/12_3x.png\" class=\"attachment-large size-large wp-image-2378\" alt=\"3x increase in preferred solution uptake graphic on green background\" srcset=\"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/12_3x.png 650w, https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/12_3x-300x300.png 300w, https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/12_3x-150x150.png 150w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c9c29d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4c9c29d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Behavioural Science Overcomes Hesitation, Triples Digital Adoption<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e752236 elementor-widget elementor-widget-button\" data-id=\"e752236\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/decyde.eu\/en\/online-choice-architecture\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View full case study<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74f2fde elementor-widget elementor-widget-spacer\" data-id=\"74f2fde\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fffe673 e-con-full e-flex e-con e-child\" data-id=\"fffe673\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99ac9b9 elementor-widget elementor-widget-image\" data-id=\"99ac9b9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/decyde.eu\/en\/leadership-decision-de-risking\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"650\" height=\"650\" src=\"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/13_33nps.png\" class=\"attachment-large size-large wp-image-2379\" alt=\"+33 nps increase graphic on green background\" srcset=\"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/13_33nps.png 650w, https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/13_33nps-300x300.png 300w, https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/13_33nps-150x150.png 150w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f596a2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1f596a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Smarter at the Top: De-risked Decisions Boost Quality by One-Third<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b6326d elementor-widget elementor-widget-button\" data-id=\"0b6326d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/decyde.eu\/en\/leadership-decision-de-risking\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View full case study<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5bccdf elementor-widget elementor-widget-spacer\" data-id=\"a5bccdf\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9d87450 e-con-full e-flex e-con e-child\" data-id=\"9d87450\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c14c870 elementor-widget elementor-widget-spacer\" data-id=\"c14c870\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8fbebc5 e-flex e-con-boxed e-con e-parent\" data-id=\"8fbebc5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e303c57 e-con-full e-flex e-con e-child\" data-id=\"e303c57\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6334e0f elementor-hidden-mobile elementor-hidden-tablet elementor-widget elementor-widget-spacer\" data-id=\"6334e0f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18dd474 e-con-full e-flex e-con e-child\" data-id=\"18dd474\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-092fcdc elementor-widget elementor-widget-heading\" data-id=\"092fcdc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Let\u2019s build your success story<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67682d2 elementor-widget elementor-widget-text-editor\" data-id=\"67682d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Let\u2019s explore how we can reduce customer churn, improve satisfaction, and unlock recurring revenue growth through smarter decisions, optimised customer journeys, and solutions that actually increase profitability.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-985655a elementor-widget elementor-widget-text-editor\" data-id=\"985655a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #004141;\">Phone: <a style=\"color: #004141;\" href=\"tel:++41 58 358 85 97\">+41 58 358 85 97<\/a><br \/><\/span><span style=\"color: #004141;\">Email: <a style=\"color: #004141; text-decoration: none;\" href=\"mailto:info@decyde.eu\">info@decyde.eu<\/a><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-279297b e-con-full e-flex e-con e-child\" data-id=\"279297b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa19dfc elementor-widget elementor-widget-text-editor\" data-id=\"fa19dfc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<iframe aria-label='Drop Us A Line' frameborder=\"0\" style=\"height:800px;width:99%;border:none;\" src='https:\/\/forms.zohopublic.eu\/decyde1\/form\/EasyForm\/formperma\/fG0VD2pR61EHghi06DqupfbiVPQaXMt2oldwT3Yw_EY' >\n<\/iframe>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54e5be8 e-con-full e-flex e-con e-child\" data-id=\"54e5be8\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b401cd2 e-con-full e-flex e-con e-child\" data-id=\"b401cd2\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a61244a e-con-full e-flex e-con e-child\" data-id=\"a61244a\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Questions about this case?Get in touch to explore how this worked and how it might for you. Talk to us Other Solutions Behavioural Fraud Reduction Messaging Cut Fraud by 12\u202f% Our client needed to reduce fraudulent or dishonest disclosure provided by customers who called to give information. Customers had a financial incentive to misrepresent details, [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":3007,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3011","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fraud Reduction Messaging | Behavioural Cue Cuts Fraud 12\u202f%<\/title>\n<meta name=\"description\" content=\"A single cooperative fraud reduction messaging cue lowered dishonest disclosure by 12\u202f% while boosting trust and data quality.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/decyde.eu\/en\/fraud-reduction-messaging\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fraud Reduction Messaging | Behavioural Cue Cuts Fraud 12\u202f%\" \/>\n<meta property=\"og:description\" content=\"A single cooperative fraud reduction messaging cue lowered dishonest disclosure by 12\u202f% while boosting trust and data quality.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/decyde.eu\/en\/fraud-reduction-messaging\/\" \/>\n<meta property=\"og:site_name\" content=\"DECYDE\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-29T14:38:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/11.png\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"650\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/decyde.eu\/en\/fraud-reduction-messaging\/\",\"url\":\"https:\/\/decyde.eu\/en\/fraud-reduction-messaging\/\",\"name\":\"Fraud Reduction Messaging | Behavioural Cue Cuts Fraud 12\u202f%\",\"isPartOf\":{\"@id\":\"https:\/\/decyde.eu\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/decyde.eu\/en\/fraud-reduction-messaging\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/decyde.eu\/en\/fraud-reduction-messaging\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/11.png\",\"datePublished\":\"2025-07-23T12:52:28+00:00\",\"dateModified\":\"2026-04-29T14:38:40+00:00\",\"description\":\"A single cooperative fraud reduction messaging cue lowered dishonest disclosure by 12\u202f% while boosting trust and data quality.\",\"breadcrumb\":{\"@id\":\"https:\/\/decyde.eu\/en\/fraud-reduction-messaging\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/decyde.eu\/en\/fraud-reduction-messaging\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/decyde.eu\/en\/fraud-reduction-messaging\/#primaryimage\",\"url\":\"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/11.png\",\"contentUrl\":\"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/11.png\",\"width\":650,\"height\":650,\"caption\":\"Kindness Over Threats: Behavioural Cue Cuts Fraud by 12%\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/decyde.eu\/en\/fraud-reduction-messaging\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/decyde.eu\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fraud Reduction Messaging\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/decyde.eu\/en\/#website\",\"url\":\"https:\/\/decyde.eu\/en\/\",\"name\":\"decyde.eu\",\"description\":\"Shaping decisions. Delivering impact.\",\"publisher\":{\"@id\":\"https:\/\/decyde.eu\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/decyde.eu\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/decyde.eu\/en\/#organization\",\"name\":\"decyde.eu\",\"url\":\"https:\/\/decyde.eu\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/decyde.eu\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/decyde.eu\/wp-content\/uploads\/2024\/11\/DECYDE_by_Allianz_hor_Logo_LightGreen_RGB.svg\",\"contentUrl\":\"https:\/\/decyde.eu\/wp-content\/uploads\/2024\/11\/DECYDE_by_Allianz_hor_Logo_LightGreen_RGB.svg\",\"width\":1748,\"height\":190,\"caption\":\"decyde.eu\"},\"image\":{\"@id\":\"https:\/\/decyde.eu\/en\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Fraud Reduction Messaging | Behavioural Cue Cuts Fraud 12\u202f%","description":"A single cooperative fraud reduction messaging cue lowered dishonest disclosure by 12\u202f% while boosting trust and data quality.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/decyde.eu\/en\/fraud-reduction-messaging\/","og_locale":"en_US","og_type":"article","og_title":"Fraud Reduction Messaging | Behavioural Cue Cuts Fraud 12\u202f%","og_description":"A single cooperative fraud reduction messaging cue lowered dishonest disclosure by 12\u202f% while boosting trust and data quality.","og_url":"https:\/\/decyde.eu\/en\/fraud-reduction-messaging\/","og_site_name":"DECYDE","article_modified_time":"2026-04-29T14:38:40+00:00","og_image":[{"width":650,"height":650,"url":"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/11.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/decyde.eu\/en\/fraud-reduction-messaging\/","url":"https:\/\/decyde.eu\/en\/fraud-reduction-messaging\/","name":"Fraud Reduction Messaging | Behavioural Cue Cuts Fraud 12\u202f%","isPartOf":{"@id":"https:\/\/decyde.eu\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/decyde.eu\/en\/fraud-reduction-messaging\/#primaryimage"},"image":{"@id":"https:\/\/decyde.eu\/en\/fraud-reduction-messaging\/#primaryimage"},"thumbnailUrl":"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/11.png","datePublished":"2025-07-23T12:52:28+00:00","dateModified":"2026-04-29T14:38:40+00:00","description":"A single cooperative fraud reduction messaging cue lowered dishonest disclosure by 12\u202f% while boosting trust and data quality.","breadcrumb":{"@id":"https:\/\/decyde.eu\/en\/fraud-reduction-messaging\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/decyde.eu\/en\/fraud-reduction-messaging\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/decyde.eu\/en\/fraud-reduction-messaging\/#primaryimage","url":"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/11.png","contentUrl":"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/11.png","width":650,"height":650,"caption":"Kindness Over Threats: Behavioural Cue Cuts Fraud by 12%"},{"@type":"BreadcrumbList","@id":"https:\/\/decyde.eu\/en\/fraud-reduction-messaging\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/decyde.eu\/en\/"},{"@type":"ListItem","position":2,"name":"Fraud Reduction Messaging"}]},{"@type":"WebSite","@id":"https:\/\/decyde.eu\/en\/#website","url":"https:\/\/decyde.eu\/en\/","name":"decyde.eu","description":"Shaping decisions. Delivering impact.","publisher":{"@id":"https:\/\/decyde.eu\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/decyde.eu\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/decyde.eu\/en\/#organization","name":"decyde.eu","url":"https:\/\/decyde.eu\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/decyde.eu\/en\/#\/schema\/logo\/image\/","url":"https:\/\/decyde.eu\/wp-content\/uploads\/2024\/11\/DECYDE_by_Allianz_hor_Logo_LightGreen_RGB.svg","contentUrl":"https:\/\/decyde.eu\/wp-content\/uploads\/2024\/11\/DECYDE_by_Allianz_hor_Logo_LightGreen_RGB.svg","width":1748,"height":190,"caption":"decyde.eu"},"image":{"@id":"https:\/\/decyde.eu\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/decyde.eu\/en\/wp-json\/wp\/v2\/pages\/3011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/decyde.eu\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/decyde.eu\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/decyde.eu\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/decyde.eu\/en\/wp-json\/wp\/v2\/comments?post=3011"}],"version-history":[{"count":12,"href":"https:\/\/decyde.eu\/en\/wp-json\/wp\/v2\/pages\/3011\/revisions"}],"predecessor-version":[{"id":6086,"href":"https:\/\/decyde.eu\/en\/wp-json\/wp\/v2\/pages\/3011\/revisions\/6086"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/decyde.eu\/en\/wp-json\/wp\/v2\/media\/3007"}],"wp:attachment":[{"href":"https:\/\/decyde.eu\/en\/wp-json\/wp\/v2\/media?parent=3011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}