{"id":2967,"date":"2025-07-22T19:29:20","date_gmt":"2025-07-22T17:29:20","guid":{"rendered":"https:\/\/decyde.eu\/?page_id=2967"},"modified":"2026-04-07T08:26:57","modified_gmt":"2026-04-07T06:26:57","slug":"app-download-email","status":"publish","type":"page","link":"https:\/\/decyde.eu\/en\/app-download-email\/","title":{"rendered":"App Download Email"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2967\" class=\"elementor elementor-2967\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3277728 e-con-full e-flex e-con e-child\" data-id=\"3277728\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a06b38c elementor-widget__width-inherit elementor-widget elementor-widget-spacer\" data-id=\"a06b38c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e0e4fd e-flex e-con-boxed e-con e-parent\" data-id=\"8e0e4fd\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-652c04e e-con-full e-flex e-con e-child\" data-id=\"652c04e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf22575 elementor-widget elementor-widget-html\" data-id=\"cf22575\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script type=\"application\/ld+json\">\n[\n \n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"WebPage\",\n      \"@id\": \"https:\/\/decyde.eu\/en\/app-download-email\/\",\n      \"url\": \"https:\/\/decyde.eu\/en\/app-download-email\/\",\n      \"name\": \"App Download Email Campaign | 62\u202f% Higher Click Rate\",\n      \"description\": \"A behaviour\u2011first app download email raised click\u2011through rates by 62\u202f%, proving that framing and urgency, not volume, move mobile users to action.\",\n      \"inLanguage\": \"en-US\",\n      \"dateModified\": \"2025-07-28T12:32:25+00:00\",\n      \"workTranslation\": {\n        \"@type\": \"WebPage\",\n        \"@id\": \"https:\/\/decyde.eu\/de\/app-download-email\/\",\n        \"url\": \"https:\/\/decyde.eu\/de\/app-download-email\/\",\n        \"name\": \"App Download Email\",\n        \"inLanguage\": \"de\"\n      },\n      \"primaryImageOfPage\": {\n        \"@type\": \"ImageObject\",\n        \"url\": \"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/Dr_Adam_Flitton_sw_quare_03.jpg\",\n        \"width\": 750,\n        \"height\": 750\n      },\n      \"about\": {\n        \"@id\": \"https:\/\/decyde.eu\/en\/app-download-email\/#article\"\n      }\n    },\n    {\n      \"@type\": \"Article\",\n      \"@id\": \"https:\/\/decyde.eu\/en\/app-download-email\/#article\",\n      \"headline\": \"Behavioural Email Boosted App Download Click Rate by 62\u202f%\",\n      \"description\": \"App downloads faced low conversion despite being free. We redesigned promotion emails using behavioural principles to target moments of intent, boosting click-through rate by 62%.\",\n      \"image\": \"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/Dr_Adam_Flitton_sw_quare_03.jpg\",\n      \"inLanguage\": \"en-US\",\n      \"publisher\": {\n        \"@id\": \"https:\/\/decyde.eu\/en\/#organization\"\n      },\n      \"author\": {\n        \"@id\": \"https:\/\/decyde.eu\/en\/#organization\"\n      },\n      \"about\": [\n        {\n          \"@type\": \"Service\",\n          \"name\": \"NUDGE TO DIGITAL\",\n          \"url\": \"https:\/\/decyde.eu\/en\/solutions\/#nudge-to-digital\"\n        },\n        {\n          \"@type\": \"DefinedTerm\",\n          \"name\": \"App downloads\",\n          \"sameAs\": \"https:\/\/www.wikidata.org\/wiki\/Q365890\"\n        }\n      ],\n      \"mentions\": [\n        {\n          \"@type\": \"DefinedTerm\",\n          \"name\": \"Presentation of benefits\",\n          \"description\": \"The frequency, framing and precise wording of benefits strongly shape their persuasiveness.\"\n        },\n        {\n          \"@type\": \"DefinedTerm\",\n          \"name\": \"Perceived hassle\",\n          \"description\": \"Smartly tackling the assumption that digital options are effortful and complex.\"\n        }\n      ]\n    },\n    {\n      \"@type\": \"ProfessionalService\",\n      \"@id\": \"https:\/\/decyde.eu\/en\/#organization\",\n      \"name\": \"Decyde\",\n      \"url\": \"https:\/\/decyde.eu\/en\/\",\n      \"address\": {\n        \"@type\": \"PostalAddress\",\n        \"streetAddress\": \"Richtiplatz 1\",\n        \"addressLocality\": \"Wallisellen\",\n        \"postalCode\": \"8304\",\n        \"addressCountry\": \"CH\"\n      }\n    }\n  ]\n}\n \n]\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c5fecf elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"9c5fecf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"750\" height=\"900\" src=\"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/Dr_Ann_Kathrin_Crede_sw_03.jpg\" class=\"attachment-large size-large wp-image-5230\" alt=\"Portrait of Dr. Ann-Kathrin Crede\" srcset=\"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/Dr_Ann_Kathrin_Crede_sw_03.jpg 750w, https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/Dr_Ann_Kathrin_Crede_sw_03-250x300.jpg 250w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a8fdfa elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5a8fdfa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Questions about this case?<\/strong><br \/>Get in touch to explore how this worked and how it might for you.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-480f577 elementor-widget elementor-widget-button\" data-id=\"480f577\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"mailto:info@decyde.eu\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Talk to us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5eb6657 e-con-full e-flex e-con e-child\" data-id=\"5eb6657\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a26e3b8 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"a26e3b8\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>NUDGE TO DIGITAL<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e14a2ec elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"e14a2ec\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:0}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Behavioural Email Boosted App Downloads by 62\u202f%<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06fa03c elementor-widget elementor-widget-spacer\" data-id=\"06fa03c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cac1a97 elementor-widget elementor-widget-spacer\" data-id=\"cac1a97\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbebcf5 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"fbebcf5\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Despite offering a free customer app after policy purchase, the client faced low conversion rates. Communications about the app felt persuasive internally, but were not shifting behaviour.<\/strong><\/p><p><strong>Insight: The gap between access and action is behavioural<\/strong><\/p><p>Download friction was not technical, it was psychological. Behavioural diagnostics revealed key blockers like low urgency, low perceived value, and unclear benefits. Customers did not see the app\u2019s immediate utility or have a reason to take action now, and typical comms did not motivate this.<\/p><p><strong>The Solution: Behaviourally redesigned app promotion emails<br \/><\/strong><\/p><p>We redesigned the promotion emails with behavioural science principles to target the moments where intent existed but action stalled:<\/p><ul><li>Presentation of benefits: The frequency, framing and precise wording of benefits strongly shape their persuasiveness<\/li><li>Perceived hassle: Smartly tackling the assumption that digital options are effortful and complex<\/li><\/ul><p><strong style=\"text-align: var(--text-align);\"><br \/>The Results<\/strong><\/p><p>62% uplift in click-through rate for the best-performing intervention.<\/p><p><strong><br \/>Big Takeaway<\/strong><\/p><p>Framing, timing and perceived value must align. Otherwise, intent to adopt a digital channel never becomes action.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca0fa2a elementor-widget elementor-widget-spacer\" data-id=\"ca0fa2a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab93c6b e-flex e-con-boxed e-con e-parent\" data-id=\"ab93c6b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1d47435 e-con-full e-flex e-con e-child\" data-id=\"1d47435\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2007d6 elementor-widget elementor-widget-spacer\" data-id=\"d2007d6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d3d7dd e-con-full e-flex e-con e-child\" data-id=\"5d3d7dd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d49794d elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"d49794d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Explore more<br> case studies<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abeaaf8 elementor-widget elementor-widget-spacer\" data-id=\"abeaaf8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9af36ee elementor-widget elementor-widget-button\" data-id=\"9af36ee\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/decyde.eu\/en\/proven-impact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">All Case Studies<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-677a8c3 e-con-full e-flex e-con e-child\" data-id=\"677a8c3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3398319 elementor-widget elementor-widget-image\" data-id=\"3398319\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/decyde.eu\/en\/customer-portal-adoption\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"650\" height=\"650\" src=\"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/10_9x.png\" class=\"attachment-large size-large wp-image-2373\" alt=\"9x increase in digital adoption graphic on green background\" srcset=\"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/10_9x.png 650w, https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/10_9x-300x300.png 300w, https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/10_9x-150x150.png 150w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c9c29d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4c9c29d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>From Stagnation to Surge: Behavioural Science Drives 5x Digital Adoption<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e752236 elementor-widget elementor-widget-button\" data-id=\"e752236\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/decyde.eu\/en\/customer-portal-adoption\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View full case study<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74f2fde elementor-widget elementor-widget-spacer\" data-id=\"74f2fde\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fffe673 e-con-full e-flex e-con e-child\" data-id=\"fffe673\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99ac9b9 elementor-widget elementor-widget-image\" data-id=\"99ac9b9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/decyde.eu\/en\/online-choice-architecture\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"650\" height=\"650\" src=\"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/12_3x.png\" class=\"attachment-large size-large wp-image-2378\" alt=\"3x increase in preferred solution uptake graphic on green background\" srcset=\"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/12_3x.png 650w, https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/12_3x-300x300.png 300w, https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/12_3x-150x150.png 150w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f596a2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1f596a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Behavioural Science Overcomes Hesitation, Triples Digital Adoption<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b6326d elementor-widget elementor-widget-button\" data-id=\"0b6326d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/decyde.eu\/en\/online-choice-architecture\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View full case study<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5bccdf elementor-widget elementor-widget-spacer\" data-id=\"a5bccdf\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9d87450 e-con-full e-flex e-con e-child\" data-id=\"9d87450\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c14c870 elementor-widget elementor-widget-spacer\" data-id=\"c14c870\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8fbebc5 e-flex e-con-boxed e-con e-parent\" data-id=\"8fbebc5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e303c57 e-con-full e-flex e-con e-child\" data-id=\"e303c57\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6334e0f elementor-hidden-mobile elementor-hidden-tablet elementor-widget elementor-widget-spacer\" data-id=\"6334e0f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18dd474 e-con-full e-flex e-con e-child\" data-id=\"18dd474\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-092fcdc elementor-widget elementor-widget-heading\" data-id=\"092fcdc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Let\u2019s build your success story<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67682d2 elementor-widget elementor-widget-text-editor\" data-id=\"67682d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Let\u2019s explore how we can reduce customer churn, improve satisfaction, and unlock recurring revenue growth through smarter decisions, optimised customer journeys, and solutions that actually increase profitability.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-985655a elementor-widget elementor-widget-text-editor\" data-id=\"985655a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #004141;\">Phone: <a style=\"color: #004141;\" href=\"tel:++41 58 358 85 97\">+41 58 358 85 97<\/a><br \/><\/span><span style=\"color: #004141;\">Email: <a style=\"color: #004141; text-decoration: none;\" href=\"mailto:info@decyde.eu\">info@decyde.eu<\/a><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-279297b e-con-full e-flex e-con e-child\" data-id=\"279297b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9bd73d8 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"9bd73d8\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Drop Us a Line<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab5b0f8 elementor-widget elementor-widget-spacer\" data-id=\"ab5b0f8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd57e6a elementor-button-align-start elementor-widget elementor-widget-form\" data-id=\"dd57e6a\" data-element_type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;_animation&quot;:&quot;none&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"New Form\" aria-label=\"New Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"2967\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"dd57e6a\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"App Download Email Campaign | 62\u202f% Higher Click Rate\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"2967\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tName\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"Name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-message elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-message\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tMessage\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-lg\" name=\"form_fields[message]\" id=\"form-field-message\" rows=\"8\" placeholder=\"Message\" required=\"required\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_41af361 elementor-col-100 recaptcha_v3-bottomright\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_41af361\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LdhGJ4qAAAAAOa27mtHts8Y2GTZ-DdlXyKJAUcw\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomright\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm 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Talk to us NUDGE TO DIGITAL Behavioural Email Boosted App Downloads by 62\u202f% Despite offering a free customer app after policy purchase, the client faced low conversion rates. Communications about the app felt persuasive internally, but were not [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":2374,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2967","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>App Download Email Campaign | 62\u202f% Higher Click Rate<\/title>\n<meta name=\"description\" content=\"A behaviour\u2011first app download email raised click\u2011through rates by 62\u202f%, proving that framing and urgency, not volume, move mobile users to action.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/decyde.eu\/en\/app-download-email\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"App Download Email Campaign | 62\u202f% Higher Click Rate\" \/>\n<meta property=\"og:description\" content=\"A behaviour\u2011first app download email raised click\u2011through rates by 62\u202f%, proving that framing and urgency, not volume, move mobile users to action.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/decyde.eu\/en\/app-download-email\/\" \/>\n<meta property=\"og:site_name\" content=\"DECYDE\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-07T06:26:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/11_62Percent.png\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"650\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/decyde.eu\/en\/app-download-email\/\",\"url\":\"https:\/\/decyde.eu\/en\/app-download-email\/\",\"name\":\"App Download Email Campaign | 62\u202f% Higher Click Rate\",\"isPartOf\":{\"@id\":\"https:\/\/decyde.eu\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/decyde.eu\/en\/app-download-email\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/decyde.eu\/en\/app-download-email\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/11_62Percent.png\",\"datePublished\":\"2025-07-22T17:29:20+00:00\",\"dateModified\":\"2026-04-07T06:26:57+00:00\",\"description\":\"A behaviour\u2011first app download email raised click\u2011through rates by 62\u202f%, proving that framing and urgency, not volume, move mobile users to action.\",\"breadcrumb\":{\"@id\":\"https:\/\/decyde.eu\/en\/app-download-email\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/decyde.eu\/en\/app-download-email\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/decyde.eu\/en\/app-download-email\/#primaryimage\",\"url\":\"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/11_62Percent.png\",\"contentUrl\":\"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/11_62Percent.png\",\"width\":650,\"height\":650,\"caption\":\"Making It Click: Behavioural Email Boosts Downloads by 62%\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/decyde.eu\/en\/app-download-email\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/decyde.eu\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"App Download Email\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/decyde.eu\/en\/#website\",\"url\":\"https:\/\/decyde.eu\/en\/\",\"name\":\"decyde.eu\",\"description\":\"Shaping decisions. 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