{"id":2161,"date":"2025-07-23T13:56:25","date_gmt":"2025-07-23T11:56:25","guid":{"rendered":"https:\/\/decyde.eu\/?page_id=2161"},"modified":"2026-05-08T15:25:32","modified_gmt":"2026-05-08T13:25:32","slug":"home-new","status":"publish","type":"page","link":"https:\/\/decyde.eu\/en\/","title":{"rendered":"Home new"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2161\" class=\"elementor elementor-2161\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5479d0 e-flex e-con-boxed e-con e-parent\" data-id=\"c5479d0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/decyde.eu\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/DECYDE_stage_video_mini.mp4&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-background-video-container\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t<div class=\"elementor-element elementor-element-6eab8a8 elementor-widget elementor-widget-spacer\" data-id=\"6eab8a8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c30d22a elementor-widget elementor-widget-html\" data-id=\"c30d22a\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script type=\"application\/ld+json\">\n[\n \n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"WebPage\",\n      \"@id\": \"https:\/\/decyde.eu\/en\/\",\n      \"url\": \"https:\/\/decyde.eu\/en\/\",\n      \"name\": \"Behavioural Economics Consulting | For Data-Driven Growth\",\n      \"description\": \"As a behavioural economics consulting firm, we help businesses leverage insights to drive growth and profitability. 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data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Business Growth Driven by Behavioural Economics<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4c5369 elementor-widget elementor-widget-spacer\" data-id=\"a4c5369\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16fd318 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"16fd318\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We use the science of behaviour change to turn business ambitions into measurable results<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-495551d elementor-widget elementor-widget-spacer\" data-id=\"495551d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-078a262 elementor-widget elementor-widget-button\" data-id=\"078a262\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/decyde.eu\/en\/audit\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get a custom behavioural audit<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03c4826 elementor-widget elementor-widget-spacer\" data-id=\"03c4826\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c2d00a7 e-flex e-con-boxed e-con e-parent\" data-id=\"c2d00a7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0694595 e-con-full e-flex e-con e-child\" data-id=\"0694595\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7e4bdb elementor-widget elementor-widget-spacer\" data-id=\"e7e4bdb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63abbfc elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"63abbfc\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.allianz.com\/en.html\" target=\"_blank\">Proven Inside Allianz Group. Tailored to You.<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffd88f6 elementor-widget elementor-widget-spacer\" data-id=\"ffd88f6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53fb57d e-con-full e-flex e-con e-child\" data-id=\"53fb57d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ee839a elementor-widget elementor-widget-heading\" data-id=\"5ee839a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Challenge<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ca6764 elementor-widget elementor-widget-spacer\" data-id=\"2ca6764\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c99155 e-con-full e-flex e-con e-child\" data-id=\"4c99155\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef159d8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ef159d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Value is destroyed in the gap between strategy and behaviour change.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7153fe3 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7153fe3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Customers don&#8217;t respond the way your models and research say they would. New systems trigger workarounds instead of adoption. Initiatives erode perceived value instead of increasing it.<\/p><p>Most CX, communication, and change initiatives fail to shift the underlying behaviours that determine retention, digital engagement and organisational transformation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b5dc83f e-con-full e-flex e-con e-child\" data-id=\"b5dc83f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd90135 elementor-widget elementor-widget-spacer\" data-id=\"cd90135\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ff67b3 e-con-full e-flex e-con e-child\" data-id=\"0ff67b3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d93cb15 elementor-widget elementor-widget-heading\" data-id=\"d93cb15\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Solution<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9da44d9 elementor-widget elementor-widget-spacer\" data-id=\"9da44d9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c64c3c8 e-con-full e-flex e-con e-child\" data-id=\"c64c3c8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-269fcce elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"269fcce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We apply behavioural economics to shape decisions and unlock measurable growth.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06889cb elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"06889cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Using proven behavioural science techniques, we help businesses improve the decisions and behaviours that drive business performance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-571a8a4 elementor-widget elementor-widget-button\" data-id=\"571a8a4\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/decyde.eu\/en\/proven-impact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">See our impact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ab51a6 e-con-full e-flex e-con e-child\" data-id=\"2ab51a6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6283a61 elementor-widget elementor-widget-spacer\" data-id=\"6283a61\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3be663e e-flex e-con-boxed e-con e-parent\" data-id=\"3be663e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-894883e e-con-full e-flex e-con e-child\" data-id=\"894883e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5931784 elementor-widget elementor-widget-spacer\" data-id=\"5931784\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3aa7fc3 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"3aa7fc3\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Solutions That Change Behaviour and Grow Value<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e288ff elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9e288ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We deliver behaviour change, not slide decks. Our solutions are purpose-built and battle-tested inside <strong><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.allianz.com\/en.html\">Allianz Group<\/a><\/span><\/strong> to measurably change customer and organisational behaviour.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab62c3d elementor-widget elementor-widget-spacer\" data-id=\"ab62c3d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be52de6 e-con-full e-flex e-con e-child\" data-id=\"be52de6\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c19b0e6 elementor-view-framed elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"c19b0e6\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"52\" height=\"51\" viewBox=\"0 0 52 51\" fill=\"none\"><path d=\"M18.5857 32.5753C21.4953 32.5753 23.854 30.2635 23.854 27.4117C23.854 24.5599 21.4953 22.248 18.5857 22.248C15.6761 22.248 13.3174 24.5599 13.3174 27.4117C13.3174 30.2635 15.6761 32.5753 18.5857 32.5753Z\" stroke=\"#004141\" stroke-width=\"3\" stroke-miterlimit=\"10\" stroke-linejoin=\"round\"><\/path><path d=\"M7.854 42.9035C7.854 37.1999 12.5714 32.5762 18.3906 32.5762C24.2098 32.5762 28.9272 37.1999 28.9272 42.9035H7.854Z\" stroke=\"#004141\" stroke-width=\"3\" stroke-miterlimit=\"10\" stroke-linejoin=\"round\"><\/path><path d=\"M35.1707 24.6283V48.6407H2V16.1289H26.4992\" stroke=\"#004141\" stroke-width=\"3\" stroke-miterlimit=\"10\" stroke-linejoin=\"round\"><\/path><path d=\"M7.854 16.128V10.3906H26.1955\" stroke=\"#004141\" stroke-width=\"3\" stroke-miterlimit=\"10\" stroke-linejoin=\"round\"><\/path><path d=\"M41.0246 24.9258V42.9029H35.1709\" stroke=\"#004141\" stroke-width=\"3\" stroke-miterlimit=\"10\" stroke-linejoin=\"round\"><\/path><path d=\"M38.0973 24.9258C44.6708 24.9258 49.9997 19.7027 49.9997 13.2598C49.9997 6.8168 44.6708 1.59375 38.0973 1.59375C31.5237 1.59375 26.1948 6.8168 26.1948 13.2598C26.1948 19.7027 31.5237 24.9258 38.0973 24.9258Z\" stroke=\"#004141\" stroke-width=\"3\" stroke-miterlimit=\"10\" stroke-linejoin=\"round\"><\/path><path d=\"M32.0488 12.3466L36.7049 16.8927L43.7561 10.0078\" stroke=\"#004141\" stroke-width=\"3\" stroke-miterlimit=\"10\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd961f0 elementor-widget elementor-widget-heading\" data-id=\"fd961f0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CUSTOMER LOYALTY<br><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd96a32 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"dd96a32\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Proven strategies and journeys for keeping customers. No guesswork.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e3fb15 elementor-widget elementor-widget-spacer\" data-id=\"7e3fb15\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-893064f e-con-full e-flex e-con e-child\" data-id=\"893064f\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:200}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dfefa2a elementor-view-framed elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"dfefa2a\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-compass\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M347.94 129.86L203.6 195.83a31.938 31.938 0 0 0-15.77 15.77l-65.97 144.34c-7.61 16.65 9.54 33.81 26.2 26.2l144.34-65.97a31.938 31.938 0 0 0 15.77-15.77l65.97-144.34c7.61-16.66-9.54-33.81-26.2-26.2zm-77.36 148.72c-12.47 12.47-32.69 12.47-45.16 0-12.47-12.47-12.47-32.69 0-45.16 12.47-12.47 32.69-12.47 45.16 0 12.47 12.47 12.47 32.69 0 45.16zM248 8C111.03 8 0 119.03 0 256s111.03 248 248 248 248-111.03 248-248S384.97 8 248 8zm0 448c-110.28 0-200-89.72-200-200S137.72 56 248 56s200 89.72 200 200-89.72 200-200 200z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-beb3e58 elementor-widget elementor-widget-heading\" data-id=\"beb3e58\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">ORGANIZATIONAL CHANGE<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ad60f2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2ad60f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Build habits and engagement. <span style=\"background-color: transparent;\">Make transformation stick.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b36798b elementor-widget elementor-widget-spacer\" data-id=\"b36798b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6baf94c e-con-full e-flex e-con e-child\" data-id=\"6baf94c\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:200}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-766f2cf elementor-view-framed elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"766f2cf\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"47\" height=\"47\" viewBox=\"0 0 47 47\" fill=\"none\"><path d=\"M17.1445 17.1445L29.3691 45.3037L32.3912 32.3912L45.3037 29.3691L17.1445 17.1445Z\" stroke=\"#004141\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M18.1714 10.0859V2\" stroke=\"#004141\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M6.73633 29.6061L12.4537 23.8887\" stroke=\"#004141\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M23.8896 12.4528L29.6071 6.73535\" stroke=\"#004141\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M6.73633 6.73535L12.4537 12.4528\" stroke=\"#004141\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M2 18.1719H10.0859\" stroke=\"#004141\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97b232f elementor-widget elementor-widget-heading\" data-id=\"97b232f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">NUDGE TO DIGITAL<br><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99737ab elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"99737ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Move customers online. Increase engagement. Reduce operational costs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73a29cd elementor-widget elementor-widget-spacer\" data-id=\"73a29cd\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c55651 e-con-full e-flex e-con e-child\" data-id=\"7c55651\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a71ac28 elementor-widget elementor-widget-heading\" data-id=\"a71ac28\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Explore additional specialized solutions<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5695b67 elementor-widget elementor-widget-spacer\" data-id=\"5695b67\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd77566 e-con-full e-flex e-con e-child\" data-id=\"fd77566\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55e459b elementor-widget elementor-widget-text-editor\" data-id=\"55e459b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u2022 Optimizing operations<br \/>\u2022 Digital marketing &amp; CX design<br \/>\u2022 Strategic risk reduction<br \/>\u2022 Leadership &amp; corporate resilience<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ca5d64 elementor-widget elementor-widget-spacer\" data-id=\"2ca5d64\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8651a32 e-con-full e-flex e-con e-child\" data-id=\"8651a32\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:200}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dbc87c3 elementor-widget elementor-widget-button\" data-id=\"dbc87c3\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/decyde.eu\/en\/solutions\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explore our solutions<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a58e4e e-con-full e-flex e-con e-child\" data-id=\"4a58e4e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e54301c elementor-widget elementor-widget-spacer\" data-id=\"e54301c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2220af2 e-flex e-con-boxed e-con e-parent\" data-id=\"2220af2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.8,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aec7b57 elementor-widget elementor-widget-spacer\" data-id=\"aec7b57\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6719aaf elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"6719aaf\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Impact<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e80f72 elementor-widget elementor-widget-spacer\" data-id=\"7e80f72\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f6d6cc elementor-widget elementor-widget-counter\" data-id=\"1f6d6cc\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"17\" data-from-value=\"0\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">x ROI<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87f3ac3 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"87f3ac3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Establishing a behavioural science practice helped a leading financial asset management and insurance firm achieve 17x ROI with no additional implementation costs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9eabe55 elementor-widget elementor-widget-spacer\" data-id=\"9eabe55\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fde80ae elementor-widget elementor-widget-counter\" data-id=\"fde80ae\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"9\" data-from-value=\"0\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">x increase in<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fb35a8 elementor-widget elementor-widget-text-editor\" data-id=\"6fb35a8\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>digital adoption<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b678d7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9b678d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Upgraded outbound campaigns drove 9x digital adoption, cutting call centre costs by six figures annually.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6884eb2 elementor-widget elementor-widget-spacer\" data-id=\"6884eb2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64ba54a elementor-widget elementor-widget-counter\" data-id=\"64ba54a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"33\" data-from-value=\"0\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">% reduction i\ufeffn <\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4ccf7c elementor-widget elementor-widget-text-editor\" data-id=\"c4ccf7c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>customer churn<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c6a638 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7c6a638\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>By adding targeted nudges to customer communication, we cut churn by 33%, saving over 90,000 contracts annually.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b076e0 elementor-widget elementor-widget-spacer\" data-id=\"2b076e0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d846a80 elementor-widget elementor-widget-button\" data-id=\"d846a80\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/decyde.eu\/en\/proven-impact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">See how we do it<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-510705f elementor-widget elementor-widget-spacer\" data-id=\"510705f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-add044d e-flex e-con-boxed e-con e-parent\" data-id=\"add044d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-722ca96 e-con-full e-flex e-con e-child\" data-id=\"722ca96\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3f5b9a elementor-widget elementor-widget-spacer\" data-id=\"e3f5b9a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ef3800 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"9ef3800\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Insights and News<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18602fe elementor-widget elementor-widget-spacer\" data-id=\"18602fe\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6dd98d9 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"6dd98d9\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-180d253 elementor-widget elementor-widget-image\" data-id=\"180d253\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.behavioraleconomics.com\/be-guide\/the-behavioral-economics-guide-2025\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"550\" height=\"550\" src=\"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/Abstract-paint-streaked-head-silhouette.jpg\" class=\"attachment-full size-full wp-image-2610\" alt=\"Abstract paint-streaked head silhouette\" srcset=\"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/Abstract-paint-streaked-head-silhouette.jpg.webp 550w, https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/Abstract-paint-streaked-head-silhouette-300x300.jpg.webp 300w, https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/Abstract-paint-streaked-head-silhouette-150x150.jpg.webp 150w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d445c37 elementor-widget__width-auto elementor-absolute elementor-widget elementor-widget-text-editor\" data-id=\"d445c37\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.behavioraleconomics.com\/be-guide\/the-behavioral-economics-guide-2025\/\" target=\"_blank\" rel=\"noopener\">News<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09e8de5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"09e8de5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.behavioraleconomics.com\/be-guide\/the-behavioral-economics-guide-2025\/\" target=\"_blank\" rel=\"noopener\">New: The Behavioural Economics Guide 2025<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b23096a elementor-widget elementor-widget-spacer\" data-id=\"b23096a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2833e84 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"2833e84\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83aa3f4 elementor-widget elementor-widget-image\" data-id=\"83aa3f4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0899825622001725\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"550\" height=\"550\" src=\"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/silhouettes-of-people-glowing-cube.jpg\" class=\"attachment-full size-full wp-image-2612\" alt=\"Two silhouetted figures (light and dark) reach toward a glowing green cube on a grid floor; justice-scales icon in background\" srcset=\"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/silhouettes-of-people-glowing-cube.jpg.webp 550w, https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/silhouettes-of-people-glowing-cube-300x300.jpg.webp 300w, https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/silhouettes-of-people-glowing-cube-150x150.jpg.webp 150w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8d4cd3 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b8d4cd3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0899825622001725\" target=\"_blank\" rel=\"noopener\">The limits to moral erosion in markets: Social norms and the replacement excuse<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38a7a5e elementor-widget elementor-widget-spacer\" data-id=\"38a7a5e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-348964c elementor-widget__width-auto elementor-absolute elementor-widget elementor-widget-text-editor\" data-id=\"348964c\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0899825622001725\" target=\"_blank\" rel=\"noopener\">Research paper<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-81ff8b1 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"81ff8b1\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:200}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76c4cda elementor-widget elementor-widget-image\" data-id=\"76c4cda\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/posts\/sorayacatoja_thanks-to-the-team-at-zhaw-school-of-management-activity-7329103975834607618-imD7\/?utm_source=share&#038;utm_medium=member_desktop&#038;rcm=ACoAACtte8kBTg1t-vtLaKfNbC7N187_ubQ7zRI\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"550\" height=\"550\" src=\"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/woman-presenting-business-conference.jpg\" class=\"attachment-full size-full wp-image-2613\" alt=\"Woman presenting a business news slide at a conference\" srcset=\"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/woman-presenting-business-conference.jpg.webp 550w, https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/woman-presenting-business-conference-300x300.jpg.webp 300w, https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/woman-presenting-business-conference-150x150.jpg.webp 150w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb942e2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fb942e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.linkedin.com\/posts\/sorayacatoja_thanks-to-the-team-at-zhaw-school-of-management-activity-7329103975834607618-imD7\/?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAACtte8kBTg1t-vtLaKfNbC7N187_ubQ7zRI\" target=\"_blank\" rel=\"noopener\">Proud to contribute again: fourth round with Zurich University\u2019s CAS in behavioural science<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed0f996 elementor-widget elementor-widget-spacer\" data-id=\"ed0f996\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64a1b23 elementor-widget__width-auto elementor-absolute elementor-widget elementor-widget-text-editor\" data-id=\"64a1b23\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.linkedin.com\/posts\/sorayacatoja_thanks-to-the-team-at-zhaw-school-of-management-activity-7329103975834607618-imD7\/?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAACtte8kBTg1t-vtLaKfNbC7N187_ubQ7zRI\" target=\"_blank\" rel=\"noopener\">News<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b1411a e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"3b1411a\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5125397 elementor-widget elementor-widget-image\" data-id=\"5125397\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/posts\/christiansteininger_ai-leadership-transformation-activity-7346787402645970944-t6cw\/?utm_source=share&#038;utm_medium=member_desktop&#038;rcm=ACoAACtte8kBTg1t-vtLaKfNbC7N187_ubQ7zRI\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"550\" src=\"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/ai-robot-from-side.jpg\" class=\"attachment-full size-full wp-image-2611\" alt=\"AI humanoid robot in a business suit examining a lit display\" srcset=\"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/ai-robot-from-side.jpg.webp 550w, https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/ai-robot-from-side-300x300.jpg.webp 300w, https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/ai-robot-from-side-150x150.jpg.webp 150w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2758c34 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2758c34\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.linkedin.com\/posts\/christiansteininger_ai-leadership-transformation-activity-7346787402645970944-t6cw\/?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAACtte8kBTg1t-vtLaKfNbC7N187_ubQ7zRI\" target=\"_blank\" rel=\"noopener\">When AI fails like a human: What Claude the AI manager can teach your strategy team<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3767046 elementor-widget elementor-widget-spacer\" data-id=\"3767046\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fd5305 elementor-widget__width-auto elementor-absolute elementor-widget elementor-widget-text-editor\" data-id=\"8fd5305\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.linkedin.com\/posts\/christiansteininger_ai-leadership-transformation-activity-7346787402645970944-t6cw\/?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAACtte8kBTg1t-vtLaKfNbC7N187_ubQ7zRI\" target=\"_blank\" rel=\"noopener\">News<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8cc5a8d e-con-full e-flex e-con e-child\" data-id=\"8cc5a8d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3c96b7 elementor-widget elementor-widget-spacer\" data-id=\"e3c96b7\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fb169e0 e-flex e-con-boxed e-con e-parent\" data-id=\"fb169e0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-255921e e-con-full e-flex e-con e-child\" data-id=\"255921e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2cf7e19 elementor-widget elementor-widget-spacer\" data-id=\"2cf7e19\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-095d787 elementor-widget elementor-widget-menu-anchor\" data-id=\"095d787\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-95c34f9 e-con-full e-flex e-con e-child\" data-id=\"95c34f9\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af53848 elementor-widget elementor-widget-heading\" data-id=\"af53848\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ready to make a small change with a big impact?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03abe48 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"03abe48\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Discover how behavioural science can transform your organisation. Let\u2019s explore how a few targeted adjustments can drive real results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d62490a elementor-widget elementor-widget-text-editor\" data-id=\"d62490a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n\n<span style=\"color: #004141;\">\n    Phone: <a href=\"tel:++41 58 358 85 97\" style=\"color: #004141;\">+41 58 358 85 97<\/a>\n<\/span>\n<\/br>\n<span style=\"color: #004141;\">\n    Email: <a href=\"mailto:info@decyde.eu\" style=\"color: #004141; text-decoration: none;\">info@decyde.eu<\/a>\n<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cecd6de e-con-full e-flex e-con e-child\" data-id=\"cecd6de\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30f9dc0 elementor-widget elementor-widget-text-editor\" data-id=\"30f9dc0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<iframe aria-label='Drop Us A Line' frameborder=\"0\" style=\"height:800px;width:99%;border:none;\" src='https:\/\/forms.zohopublic.eu\/decyde1\/form\/EasyForm\/formperma\/fG0VD2pR61EHghi06DqupfbiVPQaXMt2oldwT3Yw_EY' >\n<\/iframe>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42f557d e-con-full e-flex e-con e-child\" data-id=\"42f557d\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Business Growth Driven by Behavioural Economics We use the science of behaviour change to turn business ambitions into measurable results Get a custom behavioural audit Proven Inside Allianz Group. Tailored to You. The Challenge Value is destroyed in the gap between strategy and behaviour change. Customers don&#8217;t respond the way your models and research say [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2575,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2161","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Behavioural Economics Consulting | For Data-Driven Growth<\/title>\n<meta name=\"description\" content=\"As a behavioural economics consulting firm, we help businesses leverage insights to drive growth and profitability. 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