{"id":142,"date":"2024-12-03T21:06:17","date_gmt":"2024-12-03T21:06:17","guid":{"rendered":"https:\/\/decyde.eu\/?page_id=142"},"modified":"2025-12-12T16:07:13","modified_gmt":"2025-12-12T15:07:13","slug":"home","status":"publish","type":"page","link":"https:\/\/decyde.eu\/en\/home\/","title":{"rendered":"Home"},"content":{"rendered":"<h1>Shaping decisions. Delivering impact.<\/h1>\n<p>We empower businesses and leaders with behavioral insights to maximize growth and profitability.<\/p>\n<p>\t\t\t\t\t<a href=\"#contact\"><br \/>\n\t\t\t\t\t\t\t\t\tGet in touch<br \/>\n\t\t\t\t\t<\/a><\/p>\n<h2>DECYDE with confidence &#8211; backed by science<\/h2>\n<p>At DECYDE, we help businesses grow by guiding customers, employees, and stakeholders toward better decisions. Using behavioural science and strategic consulting, we uncover the forces behind human behaviour to deliver impactful, value-driven solutions. Our small but targeted changes across product design, marketing, sales, and employee engagement enhance customer experiences, streamline operations, and drive profitable growth. From optimising recurring revenue models to improving organisational performance, our bespoke, data-driven solutions turn challenges into measurable success.<\/p>\n<h2>Our Services<\/h2>\n<p>\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"42\" height=\"37\" viewBox=\"0 0 42 37\" fill=\"none\"><path d=\"M2 35.3375H14.662V24.5547H2V35.3375Z\" stroke=\"#004141\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M14.6616 35.3373H27.3236V14.3652H14.6616V35.3367V35.3373Z\" stroke=\"#004141\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M27.3242 35.3373H40.1447V2H27.3242V35.3373Z\" stroke=\"#004141\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t<\/p>\n<h3>Customer Growth<br \/> &amp; Retention<\/h3>\n<p>Optimising customer journeys and touchpoints to maximise retention, loyalty, and value expansion.<\/p>\n<p>\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"47\" height=\"47\" viewBox=\"0 0 47 47\" fill=\"none\"><path d=\"M17.1445 17.1445L29.3691 45.3037L32.3912 32.3912L45.3037 29.3691L17.1445 17.1445Z\" stroke=\"#004141\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M18.1714 10.0859V2\" stroke=\"#004141\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M6.73633 29.6061L12.4537 23.8887\" stroke=\"#004141\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M23.8896 12.4528L29.6071 6.73535\" stroke=\"#004141\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M6.73633 6.73535L12.4537 12.4528\" stroke=\"#004141\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M2 18.1719H10.0859\" stroke=\"#004141\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t<\/p>\n<h3>Nudge<br \/> to Digital<\/h3>\n<p>Transforming interactions to encourage customers to register in, use, and self-serve with your digital channels.<\/p>\n<p>\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"45\" viewBox=\"0 0 44 45\" fill=\"none\"><path d=\"M22.0479 15.8282C18.2293 15.8282 15.1338 18.9237 15.1338 22.7423C15.1338 26.5609 18.2293 29.6564 22.0479 29.6564C25.8665 29.6564 28.962 26.5609 28.962 22.7423C28.962 18.9237 25.8665 15.8282 22.0479 15.8282ZM41.454 17.8084L39.582 19.3495C37.4469 21.1075 37.4469 24.3771 39.582 26.1351L41.454 27.6762C42.1172 28.2227 42.2886 29.168 41.8594 29.9122L38.1628 36.3148C37.733 37.059 36.8286 37.3833 36.0237 37.082L33.7529 36.2317C31.163 35.2614 28.3311 36.8961 27.8763 39.6245L27.4775 42.016C27.3365 42.8637 26.6028 43.4846 25.7439 43.4846H18.3512C17.4923 43.4846 16.7586 42.863 16.6176 42.016L16.2188 39.6245C15.7639 36.8961 12.9321 35.2614 10.3422 36.2317L8.07136 37.082C7.2665 37.3833 6.36211 37.059 5.93233 36.3148L2.23567 29.9122C1.80589 29.168 1.97727 28.222 2.64106 27.6762L4.51312 26.1351C6.6482 24.3771 6.6482 21.1075 4.51312 19.3495L2.64106 17.8084C1.97793 17.2619 1.80654 16.3167 2.23567 15.5724L5.93233 9.16986C6.36211 8.42565 7.2665 8.10134 8.07136 8.40258L10.3422 9.25292C12.9321 10.2232 15.7639 8.58847 16.2188 5.86014L16.6176 3.46865C16.7586 2.62094 17.4923 2 18.3512 2H25.7439C26.6028 2 27.3365 2.62094 27.4775 3.46865L27.8763 5.86014C28.3311 8.58847 31.163 10.2232 33.7529 9.25292L36.0237 8.40258C36.8286 8.10134 37.733 8.42565 38.1628 9.16986L41.8594 15.5724C42.2892 16.3167 42.1178 17.2626 41.454 17.8084Z\" stroke=\"#004141\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t<\/p>\n<h3>Operational<br \/> Performance Boost<\/h3>\n<p>Empowering teams with trust-building techniques to drive satisfaction: reducing complaints, managing objections, and guiding decisions effectively.<\/p>\n<p>\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"44\" viewBox=\"0 0 44 44\" fill=\"none\"><path d=\"M39.0788 11.5873C40.9316 14.6204 42 18.1855 42 21.9997C42 33.0457 33.0457 42 21.9997 42C10.9536 42 2 33.0457 2 21.9997C2 10.9536 10.9543 2 21.9997 2C25.8139 2 29.379 3.0678 32.412 4.9212\" stroke=\"#004141\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M33.6717 21.9999C33.6717 28.4455 28.4465 33.6708 22.0009 33.6708C15.5553 33.6708 10.3301 28.4455 10.3301 21.9999C10.3301 15.5543 15.5553 10.3291 22.0009 10.3291\" stroke=\"#004141\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M28.6668 15.332L22 21.9988\" stroke=\"#004141\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M35.3333 2L28.6665 8.66677V15.3335H35.3333L42 8.66677H35.3333V2Z\" stroke=\"#004141\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t<\/p>\n<h3>Marketing<br \/> &amp; CX Design<\/h3>\n<p>Applying behavioural insights to craft targeted, impactful, and memorable customer experiences that boost NPS.<\/p>\n<p>\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"39\" height=\"47\" viewBox=\"0 0 39 47\" fill=\"none\"><path d=\"M19.5004 1.80762L1.80615 9.15397V18.0847C1.80615 29.6425 8.79975 40.0506 19.5004 44.4185C30.201 40.0506 37.1946 29.6425 37.1946 18.0847V9.15397L19.5004 1.80762Z\" stroke=\"#004141\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M12.4585 21.6773L17.5048 26.7236L26.5418 17.6865\" stroke=\"#004141\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t<\/p>\n<h3>Corporate Risk<br \/> Management<\/h3>\n<p>Designing experiences that foster honest disclosure, enhance transparency, and mitigate fraud risk.<\/p>\n<p>\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"48\" height=\"48\" viewBox=\"0 0 48 48\" fill=\"none\"><path d=\"M38.6664 20.3332C38.6664 30.4583 30.4583 38.6664 20.3332 38.6664C10.2081 38.6664 2 30.4583 2 20.3332C2 10.2081 10.2081 2 20.3332 2C30.4583 2 38.6664 10.2081 38.6664 20.3332Z\" stroke=\"#004141\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M45.9994 45.9984L33.293 33.292\" stroke=\"#004141\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M4.22949 29.1034L16.666 16.6668L23.9994 24.0002L45.9997 2\" stroke=\"#004141\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M38.6665 2H45.9999V9.33342\" stroke=\"#004141\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t<\/p>\n<h3>De-risking Strategy<br \/> &amp; Leadership<\/h3>\n<p>Equipping senior management with psychological tools to enhance decision-making and drive strategic clarity.<\/p>\n<h2>Our Impact<\/h2>\n<p>\t\t\t\t0<br \/>\n\t\t\t\tx ROI<\/p>\n<details id=\"e-n-accordion-item-1210\" >\n<summary data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1210\" >\n\t\t\t\t\t Maximize ROI<br \/>\n\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><br \/>\n\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t<\/summary>\n<p>By launching a behavioral science practice at the core of the organization, we helped one of the largest insurance and asset management companies worldwide realize over 17x return on investment, without any additional implementation costs.<\/p>\n<\/details>\n<p>By launching a behavioral science practice at the core of the organization, we helped one of the largest insurance and asset management companies worldwide realize over 17x return on investment, without any additional implementation costs.<\/p>\n<p>\t\t\t\t0<br \/>\n\t\t\t\t+ countri\ufeffes<\/p>\n<details id=\"e-n-accordion-item-9880\" >\n<summary data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-9880\" >\n\t\t\t\t\t Global Presence<br \/>\n\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><br \/>\n\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t<\/summary>\n<p>Delivering tailored solutions across 20+ countries, we adapt to each market&#8217;s unique needs and demographics.<\/p>\n<\/details>\n<p>Delivering tailored solutions across 20+ countries, we adapt to each market&#8217;s unique needs and demographics.<\/p>\n<p>\t\t\t\t0<br \/>\n\t\t\t\t% sales increase<\/p>\n<details id=\"e-n-accordion-item-1430\" >\n<summary data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1430\" >\n\t\t\t\t\t Boost Sales<br \/>\n\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><br \/>\n\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t<\/summary>\n<p>By integrating behavioral insights into their customer communication, we help our client in Australia migrate thousands customers to a new product and achieve a 44% up-lift in sales, without any additional investments and marketing campaigns.<\/p>\n<\/details>\n<p>By integrating behavioral insights into their customer communication, we help our client in Australia migrate thousands customers to a new product and achieve a 44% up-lift in sales, without any additional investments and marketing campaigns.<\/p>\n<p>\t\t\t\t0<br \/>\n\t\t\t\t% Reduction i\ufeffn <\/p>\n<p>customer churn<\/p>\n<details id=\"e-n-accordion-item-6070\" >\n<summary data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-6070\" >\n\t\t\t\t\t Reduce Churn<br \/>\n\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><br \/>\n\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t<\/summary>\n<p>By implementing targeted nudges in existing customer communication letters, we reduced churn rates by 46%, saving over 90K contracts customers for our client annually.<\/p>\n<\/details>\n<p>By implementing targeted nudges in existing customer communication letters, we reduced churn rates by 46%, saving over 90K contracts customers for our client annually.<\/p>\n<h2>Case Studies<\/h2>\n<h3>Power of Communication<\/h3>\n<p>\t\t\t\t\t<a href=\"#\" onclick=\"elementorProFrontend.modules.popup.showPopup({ id: 887 }); return false;\" style=\"color: #004141;\">\u2192 View case study<\/a><\/p>\n<h3>Nudge \ufeff<\/br>to Digital<\/h3>\n<p>\t\t\t\t\t<a href=\"#\" onclick=\"elementorProFrontend.modules.popup.showPopup({ id: 929 }); return false;\" style=\"color: #004141;\">\u2192 View case study<\/a><\/p>\n<h3>Bespoke Le\ufeffadership Development<\/h3>\n<p>\t\t\t\t\t<a href=\"#\" onclick=\"elementorProFrontend.modules.popup.showPopup({ id: 962 }); return false;\" style=\"color: #004141;\">\u2192 View case study<\/a><\/p>\n<h4>Ready to make a small change with big impact?<\/h4>\n<p>Discover how behavioral science can transform your organization. Let\u2019s explore how a few targeted adjustments can drive real results.<\/p>\n<p>    Phone: <a href=\"tel:++41 58 358 85 97\" style=\"color: #004141;\">+41 58 358 85 97<\/a><br \/>\n<\/br><br \/>\n    Email: <a href=\"mailto:info@decyde.eu\" style=\"color: #004141; text-decoration: none;\">info@decyde.eu<\/a><\/p>\n<h2>Drop us a line<\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Shaping decisions. Delivering impact. We empower businesses and leaders with behavioral insights to maximize growth and profitability. Get in touch DECYDE with confidence &#8211; backed by science At DECYDE, we help businesses grow by guiding customers, employees, and stakeholders toward better decisions. Using behavioural science and strategic consulting, we uncover the forces behind human behaviour [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-142","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Maximize Growth and Profitability with Behavioral Insights<\/title>\n<meta name=\"description\" content=\"Decyde uses behavioral insights to boost growth and profitability. 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