How We Unlock Growth Through Behaviour Change
Discover how our solutions can help you increase customer retention, improve decision-making and drive measurable impact.
Our Solutions
RETAIN
Proven journey for keeping customers. No guesswork.
RETAIN is a data-backed and proven retention journey designed for recurring-revenue businesses that reduces customer churn and supports long-term customer growth.
Our approach is built explicitly for recurring revenue or subscription-based companies in telecommunications, media, finance and energy. It addresses specific touchpoints, for example, renewal communications, online cancellation flows, and phone retention conversations with proven behavioural techniques for keeping customers by reinforcing perceived value.
We are not consultants who will give you slides on how to do it. We are partners who will do it with you.
This is for you if…
- You’re losing customers and need proven solutions to keep them
- You want a partner focused on executing solutions, not a deck of ideas
Want to see some examples?
ASSURE
Your prices are going up. We keep your customers through this.
ASSURE upgrades how you communicate, present and frame price increases to support churn prevention: before, during and after the price increase takes place.
When price increases are inevitable, it must be conveyed effectively. ASSURE is comprised of psychological pricing models and specific communications to give you what is the right price, how and when should it be introduced, and how do we get customers to accept it.
This is for you if…
- You need to raise prices and you expect a spike in customer churn
- You are not 100% certain in your current approach in terms of its timing, content and strategy
- You need a structured, proven approach to reducing cancellations
Want to see some examples?
NUDGE TO DIGITAL
Move customers online. Increase engagement. Reduce operational costs.
NUDGE TO DIGITAL is a data-backed and proven multi-touchpoint journey that is designed to encourage digital engagement and self-service via digital channels.
Created for businesses with stubbornly below-desired levels of digital self-service, customer portal registration, or app usage, it is comprised of specific touchpoints: onboarding communications, outbound campaigns, and phone message redirection. These use behavioural techniques to engender a digital-first mindset customer base.
This is for you if…
- Your customer portal, app or self-service tools are not used enough
- You need to 10x your digital conversion
- You want to shift customers away from human interaction like call centres to digital channels without frustrating them
Want to see some examples?
Other Solutions
We can also help you in:
- Boosting operational performance: reducing complaints, managing objections and guiding decisions effectively
- Marketing and CX design: using behavioural insights to craft targeted, impactful and memorable customer experiences that boost NPS
- Corporate risk management: designing experiences that foster honest disclosure, enhance transparency and reduce fraud risk
- De-risking strategy and leadership: equipping senior management with psychological tools to enhance decision-making and drive strategic clarity
Want to see some examples?
Our Approach
We use a proven approach that combines the best from consumer behaviour, strategy consulting and marketing to continuously grow the behaviours that generate your revenue: loyal customers, confident pricing and digital-first mindsets.
This approach is proven at turning ideas into measurable impact. It underpins all our solutions, but each solution applies it in a unique way, tailored to your specific challenge.
Uncover the actual wheres and whys of your customer churn and disengagement
Customer intelligence: Exit interviews with key segments (e.g. past customers and disengaged ‘digital-second’ customers), insight sessions with internal teams, and translation into actionable strategies that inform solutions.
Cutting-edge behavioral science: Unearthing the most powerful behavioural techniques from the most up-to-date science to give you an immediate edge in understanding and resolving your challenge.
Identifying where we will generate the most impact
Behavioral leverage mapping: Breakdown of customer journeys into key micro-moments where behaviour shifts. We build interventions around them.
Lever prioritisation: Structured evaluation of strongest solutions based on impact and feasibility.
Co-creation of optimised journey
High impact behavioural solutions: Ready to launch, designed to shift key decisions, and proven to deliver.
Tailored for the brand: Aligned with key stakeholders to ensure maintenance of key behavioural drivers within brand guidelines.
Proving real-world value
Partnering to execute the solutions in the real-world: Support in launch, iteration, and lasting implementation.
Testing blueprint: Maximising value demonstrated by supporting the most effective possible testing, given technical or resource limitations.
Ready to make a small change with a big impact?
Discover how behavioural science can transform your organisation. Let’s explore how a few targeted adjustments can drive real results.
