The Behavioural Science Behind Keeping and Engaging Customers
Developed within Allianz Group, our approach delivers double-digit ROI by solving high-cost customer problems at scale in recurring-revenue businesses.
What Makes Us Unique?
We are hand-picked experts in behavioural science, equipped with cutting-edge tested solutions so your revenue does not depend on guesswork.
Impact-
focused
We are execution partners, not vendors. We do not create slide decks of ideas; instead we focus on delivering measurably lower churn and higher digital use.
Proven where
it matters
Our solutions were developed and tested inside Allianz, proving their impact in 60+ projects across markets. We know what delivers impact and what does not.
Built for recurring revenue
We specialize in unlocking growth within recurring revenue businesses, helping complex organisations deliver impact by shaping customer.
Why Behavioural Science Works When Other Strategies Fail
Behaviour drives business success and failure
Traditional strategies to reduce churn or boost engagement assume they can capture customers’ attention and change behaviour by listing benefits. But people do not work like that. Instead, we decide based on habits, context and mental shortcuts. Behavioural science gives you the tools to shape decisions that drive profitable growth and long-term impact. Whether it’s loyalty, digital adoption or navigating price changes, success depends on understanding and influencing customer psychology.
Designing better decisions
We apply insights from behavioural economics, psychology, and data science to design environments that shape decisions that:
- Reduce churn and improve retention by increasing perceived fairness and value
- Drive digital engagement through strategic nudges and persuasive framing
- Influence customer choices by structuring and presenting options more effectively
The science behind it
We apply well-researched behavioural principles to optimise business outcomes, including:
- Choice Architecture structuring decisions in a way that leads to better outcomes
- The Power of Defaults making the best option the easiest to choose
- Framing Effects presenting choices in ways that drive action
Featured Experts from the Team
We’re a team of expert behavioural scientists driven by a passion for changing behaviour and backed by extensive real-world experience in improving outcomes in businesses.
Fabian Schäfer
Engagement Manager
What Our Clients Say
Unlock the science of better business
Let’s discuss how our tailored solutions can optimise decision-making, support your customer retention strategies and increase business profitability.
Phone: +41 58 358 85 97
Email: info@decyde.eu
