{"id":4271,"date":"2025-07-22T19:29:20","date_gmt":"2025-07-22T17:29:20","guid":{"rendered":"https:\/\/decyde.eu\/?page_id=4271"},"modified":"2026-02-16T14:14:45","modified_gmt":"2026-02-16T13:14:45","slug":"app-download-email","status":"publish","type":"page","link":"https:\/\/decyde.eu\/de\/app-download-email\/","title":{"rendered":"E-Mail-Kampagne zum App-Download"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4271\" class=\"elementor elementor-4271 elementor-2967\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3277728 e-con-full e-flex e-con e-child\" data-id=\"3277728\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a06b38c elementor-widget__width-inherit elementor-widget elementor-widget-spacer\" data-id=\"a06b38c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e0e4fd e-flex e-con-boxed e-con e-parent\" data-id=\"8e0e4fd\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-652c04e e-con-full e-flex e-con e-child\" data-id=\"652c04e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf22575 elementor-widget elementor-widget-html\" data-id=\"cf22575\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script type=\"application\/ld+json\">\r\n[\r\n \r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@graph\": [\r\n    {\r\n      \"@type\": \"WebPage\",\r\n      \"@id\": \"https:\/\/decyde.eu\/en\/app-download-email\/\",\r\n      \"url\": \"https:\/\/decyde.eu\/en\/app-download-email\/\",\r\n      \"name\": \"App Download Email Campaign | 62\u202f% Higher Click Rate\",\r\n      \"description\": \"A behaviour\u2011first app download email raised click\u2011through rates by 62\u202f%, proving that framing and urgency, not volume, move mobile users to action.\",\r\n      \"inLanguage\": \"en-US\",\r\n      \"dateModified\": \"2025-07-28T12:32:25+00:00\",\r\n      \"workTranslation\": {\r\n        \"@type\": \"WebPage\",\r\n        \"@id\": \"https:\/\/decyde.eu\/de\/app-download-email\/\",\r\n        \"url\": \"https:\/\/decyde.eu\/de\/app-download-email\/\",\r\n        \"name\": \"App Download Email\",\r\n        \"inLanguage\": \"de\"\r\n      },\r\n      \"primaryImageOfPage\": {\r\n        \"@type\": \"ImageObject\",\r\n        \"url\": \"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/Dr_Adam_Flitton_sw_quare_03.jpg\",\r\n        \"width\": 750,\r\n        \"height\": 750\r\n      },\r\n      \"about\": {\r\n        \"@id\": \"https:\/\/decyde.eu\/en\/app-download-email\/#article\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Article\",\r\n      \"@id\": \"https:\/\/decyde.eu\/en\/app-download-email\/#article\",\r\n      \"headline\": \"Behavioural Email Boosted App Download Click Rate by 62\u202f%\",\r\n      \"description\": \"App downloads faced low conversion despite being free. We redesigned promotion emails using behavioural principles to target moments of intent, boosting click-through rate by 62%.\",\r\n      \"image\": \"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/Dr_Adam_Flitton_sw_quare_03.jpg\",\r\n      \"inLanguage\": \"en-US\",\r\n      \"publisher\": {\r\n        \"@id\": \"https:\/\/decyde.eu\/en\/#organization\"\r\n      },\r\n      \"author\": {\r\n        \"@id\": \"https:\/\/decyde.eu\/en\/#organization\"\r\n      },\r\n      \"about\": [\r\n        {\r\n          \"@type\": \"Service\",\r\n          \"name\": \"NUDGE TO DIGITAL\",\r\n          \"url\": \"https:\/\/decyde.eu\/en\/solutions\/#nudge-to-digital\"\r\n        },\r\n        {\r\n          \"@type\": \"DefinedTerm\",\r\n          \"name\": \"App downloads\",\r\n          \"sameAs\": \"https:\/\/www.wikidata.org\/wiki\/Q365890\"\r\n        }\r\n      ],\r\n      \"mentions\": [\r\n        {\r\n          \"@type\": \"DefinedTerm\",\r\n          \"name\": \"Presentation of benefits\",\r\n          \"description\": \"The frequency, framing and precise wording of benefits strongly shape their persuasiveness.\"\r\n        },\r\n        {\r\n          \"@type\": \"DefinedTerm\",\r\n          \"name\": \"Perceived hassle\",\r\n          \"description\": \"Smartly tackling the assumption that digital options are effortful and complex.\"\r\n        }\r\n      ]\r\n    },\r\n    {\r\n      \"@type\": \"ProfessionalService\",\r\n      \"@id\": \"https:\/\/decyde.eu\/en\/#organization\",\r\n      \"name\": \"Decyde\",\r\n      \"url\": \"https:\/\/decyde.eu\/en\/\",\r\n      \"address\": {\r\n        \"@type\": \"PostalAddress\",\r\n        \"streetAddress\": \"Richtiplatz 1\",\r\n        \"addressLocality\": \"Wallisellen\",\r\n        \"postalCode\": \"8304\",\r\n        \"addressCountry\": \"CH\"\r\n      }\r\n    }\r\n  ]\r\n}\r\n \r\n]\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c5fecf elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"9c5fecf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"750\" height=\"750\" src=\"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/Dr_Adam_Flitton_sw_quare_03.jpg\" class=\"attachment-large size-large wp-image-5258\" alt=\"Portrait of Dr. Adam Flitton\" srcset=\"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/Dr_Adam_Flitton_sw_quare_03.jpg.webp 750w, https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/Dr_Adam_Flitton_sw_quare_03-300x300.jpg.webp 300w, https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/Dr_Adam_Flitton_sw_quare_03-150x150.jpg.webp 150w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a8fdfa elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5a8fdfa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Haben Sie Fragen zu diesem Fall?<\/strong><br \/>Setzen Sie sich mit uns in Verbindung, um zu erfahren, wie dies funktioniert hat und wie es f\u00fcr Sie aussehen k\u00f6nnte.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-480f577 elementor-widget elementor-widget-button\" data-id=\"480f577\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"mailto:info@decyde.eu\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sprechen Sie mit Adam<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5eb6657 e-con-full e-flex e-con e-child\" data-id=\"5eb6657\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a26e3b8 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"a26e3b8\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>ANSTOSS ZUR DIGITALISIERUNG<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e14a2ec elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"e14a2ec\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:0}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Behavioural Email steigert die Klickrate beim App-Download um 62 %.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06fa03c elementor-widget elementor-widget-spacer\" data-id=\"06fa03c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cac1a97 elementor-widget elementor-widget-spacer\" data-id=\"cac1a97\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbebcf5 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"fbebcf5\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Obwohl der Kunde nach dem Kauf einer Police eine kostenlose App anbot, hatte er mit niedrigen Konversionsraten zu k\u00e4mpfen. Die Kommunikation \u00fcber die App wirkte intern \u00fcberzeugend, f\u00fchrte aber nicht zu einer Verhaltens\u00e4nderung. <\/strong><\/p>\n<p><strong>Insight: Die Diskrepanz zwischen Zugang und tats\u00e4chlichem Handeln ist verhaltensgetrieben.<\/strong><\/p>\n<p>Die Download-H\u00fcrden waren nicht technischer, sondern psychologischer Natur. Die Verhaltensdiagnose ergab, dass die Hauptblocker wie geringe Dringlichkeit, geringer wahrgenommener Wert und unklarer Nutzen waren. Die Kunden sahen den unmittelbaren Nutzen der App nicht und hatten auch keinen Grund, jetzt zu handeln, und die typische Kommunikation motivierte nicht dazu.<\/p>\n<p><strong>Die L\u00f6sung: Verhaltensorientiert umgestaltete App-Werbe-E-Mails<br \/>\n<\/strong><\/p>\n<p>Wir haben die Promotion\u2011E-Mails mithilfe verhaltenswissenschaftlicher Prinzipien neu gestaltet, um genau jene Momente anzusprechen, in denen zwar eine Absicht vorhanden war, die Handlung jedoch ausblieb:<\/p>\n<ul>\n<li>Pr\u00e4sentation der Vorteile: Die H\u00e4ufigkeit, der Rahmen und die genaue Formulierung von Vorteilen haben gro\u00dfen Einfluss auf ihre \u00dcberzeugungskraft<\/li>\n<li>Wahrgenommener Aufwand: Durch eine clevere Ansprache der Annahme, dass digitale Optionen m\u00fchsam oder komplex seien, l\u00e4sst sich diese H\u00fcrde deutlich reduzieren.<\/li>\n<\/ul>\n<p><strong style=\"text-align: var(--text-align);\"><br \/>\nDie Ergebnisse<\/strong><\/p>\n<p>62%ige Steigerung der Klickrate f\u00fcr die beste Intervention.<\/p>\n<p><strong><br \/>\nWichtigste Erkenntnis<br \/>\n<\/strong><\/p>\n<p>Framing, Timing und wahrgenommener Wert m\u00fcssen zusammenpassen. Andernfalls wird aus der Absicht, einen digitalen Kanal zu nutzen, niemals tats\u00e4chliches Handeln.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca0fa2a elementor-widget elementor-widget-spacer\" data-id=\"ca0fa2a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab93c6b e-flex e-con-boxed e-con e-parent\" data-id=\"ab93c6b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1d47435 e-con-full e-flex e-con e-child\" data-id=\"1d47435\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2007d6 elementor-widget elementor-widget-spacer\" data-id=\"d2007d6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d3d7dd e-con-full e-flex e-con e-child\" data-id=\"5d3d7dd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d49794d elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"d49794d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Entdecken Sie weitere<br> Fallstudien<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abeaaf8 elementor-widget elementor-widget-spacer\" data-id=\"abeaaf8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9af36ee elementor-widget elementor-widget-button\" data-id=\"9af36ee\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/decyde.eu\/de\/messbarer-erfolg\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Alle Fallstudien<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-677a8c3 e-con-full e-flex e-con e-child\" data-id=\"677a8c3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3398319 elementor-widget elementor-widget-image\" data-id=\"3398319\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/decyde.eu\/en\/customer-portal-adoption\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"650\" height=\"650\" src=\"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/10_9x.png\" class=\"attachment-large size-large wp-image-4180\" alt=\"9x increase in digital adoption graphic on green background\" srcset=\"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/10_9x.png 650w, https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/10_9x-300x300.png 300w, https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/10_9x-150x150.png 150w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c9c29d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4c9c29d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Von der Stagnation zum Aufschwung: Verhaltenswissenschaft treibt 5-fache digitale Akzeptanz an<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e752236 elementor-widget elementor-widget-button\" data-id=\"e752236\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/decyde.eu\/de\/customer-portal-adoption\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Vollst\u00e4ndige Fallstudie ansehen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74f2fde elementor-widget elementor-widget-spacer\" data-id=\"74f2fde\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fffe673 e-con-full e-flex e-con e-child\" data-id=\"fffe673\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99ac9b9 elementor-widget elementor-widget-image\" data-id=\"99ac9b9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/decyde.eu\/en\/online-choice-architecture\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"650\" height=\"650\" src=\"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/12_3x.png\" class=\"attachment-large size-large wp-image-4182\" alt=\"3x increase in preferred solution uptake graphic on green background\" srcset=\"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/12_3x.png 650w, https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/12_3x-300x300.png 300w, https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/12_3x-150x150.png 150w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f596a2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1f596a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Verhaltenswissenschaft \u00fcberwindet Z\u00f6gern und verdreifacht die digitale Akzeptanz<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b6326d elementor-widget elementor-widget-button\" data-id=\"0b6326d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/decyde.eu\/de\/online-choice-architecture\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Vollst\u00e4ndige Fallstudie ansehen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5bccdf elementor-widget elementor-widget-spacer\" data-id=\"a5bccdf\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9d87450 e-con-full e-flex e-con e-child\" data-id=\"9d87450\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c14c870 elementor-widget elementor-widget-spacer\" data-id=\"c14c870\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8fbebc5 e-flex e-con-boxed e-con e-parent\" data-id=\"8fbebc5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e303c57 e-con-full e-flex e-con e-child\" data-id=\"e303c57\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6334e0f elementor-hidden-mobile elementor-hidden-tablet elementor-widget elementor-widget-spacer\" data-id=\"6334e0f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18dd474 e-con-full e-flex e-con e-child\" data-id=\"18dd474\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-092fcdc elementor-widget elementor-widget-heading\" data-id=\"092fcdc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Lassen Sie uns Ihre Erfolgsgeschichte aufbauen<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67682d2 elementor-widget elementor-widget-text-editor\" data-id=\"67682d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Lassen Sie uns herausfinden, wie wir die Kundenabwanderung verringern, die Kundenzufriedenheit verbessern und das Wachstum wiederkehrender Ums\u00e4tze durch intelligentere Entscheidungen, optimierte Customer Journeys und L\u00f6sungen, die die Rentabilit\u00e4t tats\u00e4chlich erh\u00f6hen, freisetzen k\u00f6nnen.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-985655a elementor-widget elementor-widget-text-editor\" data-id=\"985655a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #004141;\">Telefon: <a style=\"color: #004141;\" href=\"tel:++41%2058%20358%2085%2097\">+41 58 358 85 97<\/a><br \/>\n<\/span><span style=\"color: #004141;\">E-Mail: <a style=\"color: #004141; text-decoration: none;\" href=\"mailto:info@decyde.eu\">info@decyde.eu<\/a><br \/>\n<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-279297b e-con-full e-flex e-con e-child\" data-id=\"279297b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9bd73d8 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"9bd73d8\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Schreiben Sie uns eine Nachricht<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab5b0f8 elementor-widget elementor-widget-spacer\" data-id=\"ab5b0f8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd57e6a elementor-button-align-start elementor-widget elementor-widget-form\" data-id=\"dd57e6a\" data-element_type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;N\\u00e4chste&quot;,&quot;step_previous_label&quot;:&quot;Vorherige&quot;,&quot;_animation&quot;:&quot;none&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Neue Form\" aria-label=\"Neue Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"4271\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"dd57e6a\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"E-Mail-Kampagne zum App-Download | 62 % h\u00f6here Klickrate\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"4271\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tName\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"Name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tE-Mail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"E-Mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-message elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-message\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tNachricht\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-lg\" name=\"form_fields[message]\" id=\"form-field-message\" rows=\"8\" placeholder=\"Nachricht\" required=\"required\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_41af361 elementor-col-100 recaptcha_v3-bottomright\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_41af361\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LdhGJ4qAAAAAOa27mtHts8Y2GTZ-DdlXyKJAUcw\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomright\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm elementor-animation-grow\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Senden<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54e5be8 e-con-full e-flex e-con e-child\" data-id=\"54e5be8\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Haben Sie Fragen zu diesem Fall?Setzen Sie sich mit uns in Verbindung, um zu erfahren, wie dies funktioniert hat und wie es f\u00fcr Sie aussehen k\u00f6nnte. Sprechen Sie mit Adam ANSTOSS ZUR DIGITALISIERUNG Behavioural Email steigert die Klickrate beim App-Download um 62 %. Obwohl der Kunde nach dem Kauf einer Police eine kostenlose App anbot, [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":4181,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4271","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-Mail-Kampagne zum App-Download | 62 % h\u00f6here Klickrate<\/title>\n<meta name=\"description\" content=\"Eine verhaltensorientierte E-Mail zum Herunterladen einer App steigerte die Klickraten um 62 % und bewies damit, dass nicht das Volumen, sondern der Rahmen und die Dringlichkeit mobile Nutzer zum Handeln bewegen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/decyde.eu\/de\/app-download-email\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Mail-Kampagne zum App-Download | 62 % h\u00f6here Klickrate\" \/>\n<meta property=\"og:description\" content=\"Eine verhaltensorientierte E-Mail zum Herunterladen einer App steigerte die Klickraten um 62 % und bewies damit, dass nicht das Volumen, sondern der Rahmen und die Dringlichkeit mobile Nutzer zum Handeln bewegen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/decyde.eu\/de\/app-download-email\/\" \/>\n<meta property=\"og:site_name\" content=\"DECYDE\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-16T13:14:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/11_62Percent.png\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"650\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"4\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/decyde.eu\/de\/app-download-email\/\",\"url\":\"https:\/\/decyde.eu\/de\/app-download-email\/\",\"name\":\"E-Mail-Kampagne zum App-Download | 62 % h\u00f6here Klickrate\",\"isPartOf\":{\"@id\":\"https:\/\/decyde.eu\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/decyde.eu\/de\/app-download-email\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/decyde.eu\/de\/app-download-email\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/11_62Percent.png\",\"datePublished\":\"2025-07-22T17:29:20+00:00\",\"dateModified\":\"2026-02-16T13:14:45+00:00\",\"description\":\"Eine verhaltensorientierte E-Mail zum Herunterladen einer App steigerte die Klickraten um 62 % und bewies damit, dass nicht das Volumen, sondern der Rahmen und die Dringlichkeit mobile Nutzer zum Handeln bewegen.\",\"breadcrumb\":{\"@id\":\"https:\/\/decyde.eu\/de\/app-download-email\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/decyde.eu\/de\/app-download-email\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/decyde.eu\/de\/app-download-email\/#primaryimage\",\"url\":\"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/11_62Percent.png\",\"contentUrl\":\"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/11_62Percent.png\",\"width\":650,\"height\":650,\"caption\":\"Making It Click: Behavioural Email Boosts Downloads by 62%\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/decyde.eu\/de\/app-download-email\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/decyde.eu\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"E-Mail-Kampagne zum App-Download\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/decyde.eu\/de\/#website\",\"url\":\"https:\/\/decyde.eu\/de\/\",\"name\":\"decyde.eu\",\"description\":\"Shaping decisions. 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