{"id":4142,"date":"2025-07-23T14:51:22","date_gmt":"2025-07-23T12:51:22","guid":{"rendered":"https:\/\/decyde.eu\/?page_id=4142"},"modified":"2025-12-17T02:28:29","modified_gmt":"2025-12-17T01:28:29","slug":"customer-retention-strategy","status":"publish","type":"page","link":"https:\/\/decyde.eu\/de\/customer-retention-strategy\/","title":{"rendered":"customer retention strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4142\" class=\"elementor elementor-4142 elementor-2799\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3277728 e-con-full e-flex e-con e-child\" data-id=\"3277728\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a06b38c elementor-widget__width-inherit elementor-widget elementor-widget-spacer\" data-id=\"a06b38c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e0e4fd e-flex e-con-boxed e-con e-parent\" data-id=\"8e0e4fd\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-652c04e e-con-full e-flex e-con e-child\" data-id=\"652c04e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9077f9f elementor-widget elementor-widget-html\" data-id=\"9077f9f\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script type=\"application\/ld+json\">\n[\n \n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"WebPage\",\n      \"@id\": \"https:\/\/decyde.eu\/de\/customer-retention-strategy\/\",\n      \"url\": \"https:\/\/decyde.eu\/de\/customer-retention-strategy\/\",\n      \"name\": \"Kundenbindungsstrategie | Passive Abwanderung um 27% reduziert\",\n      \"description\": \"Kundenbindungsstrategie, die passive Abwanderung durch klare, wertorientierte Botschaften um 27 % senkte. Entdecken Sie wie und lesen Sie den Case!\",\n      \"inLanguage\": \"de\",\n      \"dateModified\": \"2025-07-28T12:38:09+00:00\",\n      \"workTranslation\": {\n        \"@type\": \"WebPage\",\n        \"@id\": \"https:\/\/decyde.eu\/en\/customer-retention-strategy\/\",\n        \"url\": \"https:\/\/decyde.eu\/en\/customer-retention-strategy\/\",\n        \"name\": \"Customer Retention Strategy\",\n        \"inLanguage\": \"en-US\"\n      },\n      \"primaryImageOfPage\": {\n        \"@type\": \"ImageObject\",\n        \"url\": \"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/Dr_Adam_Flitton_sw_quare_03.jpg\",\n        \"width\": 750,\n        \"height\": 750\n      },\n      \"about\": {\n        \"@id\": \"https:\/\/decyde.eu\/de\/customer-retention-strategy\/#article\"\n      }\n    },\n    {\n      \"@type\": \"Article\",\n      \"@id\": \"https:\/\/decyde.eu\/de\/customer-retention-strategy\/#article\",\n      \"headline\": \"Kundenbindungsstrategie wandelt passive Abwanderung in Loyalit\u00e4t um: 27% R\u00fcckgang\",\n      \"description\": \"Hohe passive Abwanderung durch Preiserh\u00f6hungen war das Problem. Wir gestalteten die Renewal Journey mit Value Framing und Transparenz neu und senkten die passive Abwanderung um 27%.\",\n      \"image\": \"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/Dr_Adam_Flitton_sw_quare_03.jpg\",\n      \"inLanguage\": \"de\",\n      \"publisher\": {\n        \"@id\": \"https:\/\/decyde.eu\/de\/#organization\"\n      },\n      \"author\": {\n        \"@id\": \"https:\/\/decyde.eu\/de\/#organization\"\n      },\n      \"about\": [\n        {\n          \"@type\": \"Service\",\n          \"name\": \"RETAIN\",\n          \"url\": \"https:\/\/decyde.eu\/de\/loesungen\/#retain\"\n        },\n        {\n          \"@type\": \"DefinedTerm\",\n          \"name\": \"Kundenbindung\",\n          \"alternateName\": \"Customer retention\",\n          \"sameAs\": \"https:\/\/www.wikidata.org\/wiki\/Q5196474\"\n        }\n      ],\n      \"mentions\": [\n        {\n          \"@type\": \"DefinedTerm\",\n          \"name\": \"Value Framing\",\n          \"description\": \"Die Vertragsverl\u00e4ngerung als Sicherung eines einzigartigen Werts positionieren, nicht nur als Rechnungszahlung.\",\n          \"sameAs\": \"https:\/\/www.wikidata.org\/wiki\/Q535313\"\n        },\n        {\n          \"@type\": \"DefinedTerm\",\n          \"name\": \"Radikale Transparenz\",\n          \"alternateName\": \"Radical transparency\",\n          \"description\": \"Klare, offene Erkl\u00e4rungen der Preis\u00e4nderungen bauten Vertrauen auf.\",\n          \"sameAs\": \"https:\/\/www.wikidata.org\/wiki\/Q7280456\"\n        },\n        {\n          \"@type\": \"DefinedTerm\",\n          \"name\": \"Timing\",\n          \"description\": \"Eine gut getimte Vorank\u00fcndigung einen bestimmten Zeitraum vor dem Verl\u00e4ngerungsdatum.\"\n        }\n      ]\n    },\n    {\n      \"@type\": \"ProfessionalService\",\n      \"@id\": \"https:\/\/decyde.eu\/de\/#organization\",\n      \"name\": \"Decyde\",\n      \"url\": \"https:\/\/decyde.eu\/de\/\",\n      \"address\": {\n        \"@type\": \"PostalAddress\",\n        \"streetAddress\": \"Richtiplatz 1\",\n        \"addressLocality\": \"Wallisellen\",\n        \"postalCode\": \"8304\",\n        \"addressCountry\": \"CH\"\n      }\n    }\n  ]\n}\n \n]\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c5fecf elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"9c5fecf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"750\" height=\"750\" src=\"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/Dr_Adam_Flitton_sw_quare_03.jpg\" class=\"attachment-large size-large wp-image-5258\" alt=\"Portrait of Dr. Adam Flitton\" srcset=\"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/Dr_Adam_Flitton_sw_quare_03.jpg 750w, https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/Dr_Adam_Flitton_sw_quare_03-300x300.jpg 300w, https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/Dr_Adam_Flitton_sw_quare_03-150x150.jpg 150w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a8fdfa elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5a8fdfa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Fragen zu diesem Case?<\/strong><br \/>Sprechen Sie mit uns dar\u00fcber, wie dieser Ansatz funktioniert hat und wie er bei Ihnen angewendet werden kann.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-480f577 elementor-widget elementor-widget-button\" data-id=\"480f577\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"mailto:info@decyde.eu\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sprechen Sie mit Adam<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5eb6657 e-con-full e-flex e-con e-child\" data-id=\"5eb6657\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a26e3b8 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"a26e3b8\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Retain<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e14a2ec elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"e14a2ec\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">27\u202f% weniger passiver Churn mit einer gezielten Retention-Strategie<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06fa03c elementor-widget elementor-widget-spacer\" data-id=\"06fa03c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbebcf5 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"fbebcf5\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><strong>Unser Kunde hatte einen erheblichen Anteil an passiv abwandernden Kunden etwa durch absichtliches Nichtbezahlen oder schlichtes Vergessen. Da die Wechselh\u00fcrden in diesem Markt sehr gering waren, war passiver Churn ein wesentlicher Treiber. Die \u00fcblichen Kommunikationsma\u00dfnahmen zeigten kaum Wirkung und f\u00fchrten kaum zu R\u00fcckgewinnung.<\/strong><\/p><p class=\"p3\"><b>Insight: Mehr Information hei\u00dft nicht mehr Wirkung<\/b><b><\/b><\/p><p class=\"p1\">Die erste Reaktion des Kunden war, den Preisanstieg ausf\u00fchrlich zu erkl\u00e4ren und zu rechtfertigen. Das hatte den gegenteiligen Effekt: Es entstand der Eindruck, etwas verbergen zu wollen \u2013 keine Erkl\u00e4rung schien ausreichend, um die H\u00f6he der Anpassung zu begr\u00fcnden.<\/p><p class=\"p3\"><b>Die L\u00f6sung: Eine neu gestaltete Renewal-Kommunikation<\/b><b><\/b><\/p><p class=\"p1\">Wir \u00fcberarbeiteten die gesamte Renewal Journey \u2013 mit einer Sprache, die fair, klar und selbstbewusst kommunizierte. Das Ergebnis war eine wirksame Retention-Strategie gegen passiven Churn:<\/p><ul><li class=\"p1\">Value Framing: Die Verl\u00e4ngerung als Sicherung eines besonderen Werts statt blo\u00df einer Zahlung<\/li><li class=\"p1\">Radikale Transparenz: Preis\u00e4nderungen offen und klar benennen, um Vertrauen zu schaffen<\/li><li class=\"p1\">Timing: Kunden rechtzeitig vor dem Renewal informieren \u2013 zum passenden Zeitpunkt<\/li><\/ul><p class=\"p3\"><b><br \/>Das Ergebnis<\/b><b><\/b><\/p><p class=\"p1\">5\u202f% weniger Churn entgegen der Prognose eines deutlichen Anstiegs. Ein klarer Beleg f\u00fcr die Wirksamkeit dieser Strategie gegen passiven Churn.<\/p><p class=\"p3\"><b><br \/>Big Takeaway<\/b><b><\/b><\/p><p class=\"p1\">Preisanpassungen m\u00fcssen fair vermittelt werden. Die genaue Wortwahl hat ma\u00dfgeblichen Einfluss darauf, ob Kunden bleiben oder k\u00fcndigen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cac1a97 elementor-widget elementor-widget-spacer\" data-id=\"cac1a97\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab93c6b e-flex e-con-boxed e-con e-parent\" data-id=\"ab93c6b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1d47435 e-con-full e-flex e-con e-child\" data-id=\"1d47435\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2007d6 elementor-widget elementor-widget-spacer\" data-id=\"d2007d6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d3d7dd e-con-full e-flex e-con e-child\" data-id=\"5d3d7dd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d49794d elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"d49794d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Weitere <br> Case\nStudies <br> entdecken<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abeaaf8 elementor-widget elementor-widget-spacer\" data-id=\"abeaaf8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9af36ee elementor-widget elementor-widget-button\" data-id=\"9af36ee\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/decyde.eu\/de\/messbarer-erfolg\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Alle Case Studies<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-677a8c3 e-con-full e-flex e-con e-child\" data-id=\"677a8c3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3398319 elementor-widget elementor-widget-image\" data-id=\"3398319\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/decyde.eu\/en\/churn-reduction\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"650\" height=\"650\" src=\"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/05_DE.png\" class=\"attachment-large size-large wp-image-4313\" alt=\"Grafik zeigt: Weniger Kommunikation, geringerer Churn bei 30\u202f%+ Preissteigerung\" srcset=\"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/05_DE.png 650w, https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/05_DE-300x300.png 300w, https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/05_DE-150x150.png 150w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c9c29d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4c9c29d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Weniger sagen, mehr halten: 5\u202f% weniger Churn trotz 30\u202f% Preiserh\u00f6hung<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e752236 elementor-widget elementor-widget-button\" data-id=\"e752236\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/decyde.eu\/de\/churn-reduction\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"> Case Study ansehen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74f2fde elementor-widget elementor-widget-spacer\" data-id=\"74f2fde\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fffe673 e-con-full e-flex e-con e-child\" data-id=\"fffe673\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99ac9b9 elementor-widget elementor-widget-image\" data-id=\"99ac9b9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/decyde.eu\/en\/upsell-strategy\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"650\" height=\"650\" src=\"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/06_DE.png\" class=\"attachment-large size-large wp-image-4315\" alt=\"Grafik zeigt: Preissteigerung und Loyalit\u00e4t \u2013 33\u202f% weniger Abwanderung, 58\u202f% mehr Upsells\" srcset=\"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/06_DE.png 650w, https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/06_DE-300x300.png 300w, https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/06_DE-150x150.png 150w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f596a2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1f596a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Preis rauf, Loyalit\u00e4t rauf: Smarter Frame senkt Churn 33\u202f%, Upsells 58\u202f%<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b6326d elementor-widget elementor-widget-button\" data-id=\"0b6326d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/decyde.eu\/de\/upsell-strategy\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"> Case Study ansehen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5bccdf elementor-widget elementor-widget-spacer\" data-id=\"a5bccdf\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9d87450 e-con-full e-flex e-con e-child\" data-id=\"9d87450\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c14c870 elementor-widget elementor-widget-spacer\" data-id=\"c14c870\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8fbebc5 e-flex e-con-boxed e-con e-parent\" data-id=\"8fbebc5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e303c57 e-con-full e-flex e-con e-child\" data-id=\"e303c57\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6334e0f elementor-hidden-mobile elementor-hidden-tablet elementor-widget elementor-widget-spacer\" data-id=\"6334e0f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18dd474 e-con-full e-flex e-con e-child\" data-id=\"18dd474\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-092fcdc elementor-widget elementor-widget-heading\" data-id=\"092fcdc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Starten wir Ihre Erfolgsgeschichte<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67682d2 elementor-widget elementor-widget-text-editor\" data-id=\"67682d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><br \/>Lassen Sie uns gemeinsam herausfinden, wie wir Kundenabwanderung reduzieren, Zufriedenheit steigern und nachhaltiges Wachstum erm\u00f6glichen mit kl\u00fcgeren Entscheidungen, optimierten Customer Journeys und L\u00f6sungen, die Profitabilit\u00e4t messbar erh\u00f6hen.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-985655a elementor-widget elementor-widget-text-editor\" data-id=\"985655a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #004141;\">Telefon: <a style=\"color: #004141;\" href=\"tel:++41%2058%20358%2085%2097\">+41 58 358 85 97<\/a><br><\/span><span style=\"color: #004141;\">E-Mail: <a style=\"color: #004141; text-decoration: none;\" href=\"mailto:info@decyde.eu\">info@decyde.eu<\/a><br><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-279297b e-con-full e-flex e-con e-child\" data-id=\"279297b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9bd73d8 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"9bd73d8\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Schreiben Sie uns<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab5b0f8 elementor-widget elementor-widget-spacer\" data-id=\"ab5b0f8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd57e6a elementor-button-align-start elementor-widget elementor-widget-form\" data-id=\"dd57e6a\" data-element_type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;N\\u00e4chste&quot;,&quot;step_previous_label&quot;:&quot;Vorherige&quot;,&quot;_animation&quot;:&quot;none&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Neue Form\" aria-label=\"Neue Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"4142\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"dd57e6a\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Customer Retention Strategy | Passive Churn minus 27\u202f%\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"4142\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tName\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"Name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tE-Mail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"E-Mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-message elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-message\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tNachricht\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-lg\" name=\"form_fields[message]\" id=\"form-field-message\" rows=\"8\" placeholder=\"Nachricht\" required=\"required\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_41af361 elementor-col-100 recaptcha_v3-bottomright\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_41af361\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LdhGJ4qAAAAAOa27mtHts8Y2GTZ-DdlXyKJAUcw\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomright\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm elementor-animation-grow\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Senden<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54e5be8 e-con-full e-flex e-con e-child\" data-id=\"54e5be8\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Fragen zu diesem Case?Sprechen Sie mit uns dar\u00fcber, wie dieser Ansatz funktioniert hat und wie er bei Ihnen angewendet werden kann. Sprechen Sie mit Adam Retain 27\u202f% weniger passiver Churn mit einer gezielten Retention-Strategie Unser Kunde hatte einen erheblichen Anteil an passiv abwandernden Kunden etwa durch absichtliches Nichtbezahlen oder schlichtes Vergessen. Da die Wechselh\u00fcrden in [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":4174,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4142","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer Retention Strategy | Passive Churn minus 27\u202f%<\/title>\n<meta name=\"description\" content=\"Mit einer Customer Retention Strategy den passiven Churn um 27\u202f% senken: dank klarer, wertorientierter Kommunikation. 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