{"id":4140,"date":"2025-07-23T14:51:09","date_gmt":"2025-07-23T12:51:09","guid":{"rendered":"https:\/\/decyde.eu\/?page_id=4140"},"modified":"2026-02-16T14:18:27","modified_gmt":"2026-02-16T13:18:27","slug":"customer-portal-adoption","status":"publish","type":"page","link":"https:\/\/decyde.eu\/de\/customer-portal-adoption\/","title":{"rendered":"Steigerung der Portalnutzung"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4140\" class=\"elementor elementor-4140 elementor-2905\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3277728 e-con-full e-flex e-con e-child\" data-id=\"3277728\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a06b38c elementor-widget__width-inherit elementor-widget elementor-widget-spacer\" data-id=\"a06b38c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e0e4fd e-flex e-con-boxed e-con e-parent\" data-id=\"8e0e4fd\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-652c04e e-con-full e-flex e-con e-child\" data-id=\"652c04e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-226e475 elementor-widget elementor-widget-html\" data-id=\"226e475\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script type=\"application\/ld+json\">\n[\n \n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"WebPage\",\n      \"@id\": \"https:\/\/decyde.eu\/en\/customer-portal-adoption\/\",\n      \"url\": \"https:\/\/decyde.eu\/en\/customer-portal-adoption\/\",\n      \"name\": \"Customer Portal Adoption Strategy | 9\u00d7 Digital Uptake\",\n      \"description\": \"Behavioural nudges lifted customer portal adoption up to nine\u2011fold by matching timing, relevance and urgency to segmented user needs.\",\n      \"inLanguage\": \"en-US\",\n      \"dateModified\": \"2025-07-28T12:37:43+00:00\",\n      \"workTranslation\": {\n        \"@type\": \"WebPage\",\n        \"@id\": \"https:\/\/decyde.eu\/de\/customer-portal-adoption\/\",\n        \"url\": \"https:\/\/decyde.eu\/de\/customer-portal-adoption\/\",\n        \"name\": \"Kundenportal Adoption\",\n        \"inLanguage\": \"de\"\n      },\n      \"primaryImageOfPage\": {\n        \"@type\": \"ImageObject\",\n        \"url\": \"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/Dr_Adam_Flitton_sw_quare_03.jpg\",\n        \"width\": 750,\n        \"height\": 750\n      },\n      \"about\": {\n        \"@id\": \"https:\/\/decyde.eu\/en\/customer-portal-adoption\/#article\"\n      }\n    },\n    {\n      \"@type\": \"Article\",\n      \"@id\": \"https:\/\/decyde.eu\/en\/customer-portal-adoption\/#article\",\n      \"headline\": \"Customer Portal Adoption Surged up to 9x with Behavioural Science\",\n      \"description\": \"A new digital portal was underused. By using behavioural science to inform content, timing, and urgency, we increased adoption rates by up to 9x compared to the status quo.\",\n      \"image\": \"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/Dr_Adam_Flitton_sw_quare_03.jpg\",\n      \"inLanguage\": \"en-US\",\n      \"publisher\": {\n        \"@id\": \"https:\/\/decyde.eu\/en\/#organization\"\n      },\n      \"author\": {\n        \"@id\": \"https:\/\/decyde.eu\/en\/#organization\"\n      },\n      \"about\": [\n        {\n          \"@type\": \"Service\",\n          \"name\": \"NUDGE TO DIGITAL\",\n          \"url\": \"https:\/\/decyde.eu\/en\/solutions\/#nudge-to-digital\"\n        },\n        {\n          \"@type\": \"DefinedTerm\",\n          \"name\": \"Customer portal adoption\"\n        }\n      ],\n      \"mentions\": [\n        {\n          \"@type\": \"DefinedTerm\",\n          \"name\": \"Segmentation and tailoring\",\n          \"description\": \"Tailoring communications to groups of customers who are differentiated meaningfully in terms of their behaviour.\"\n        },\n        {\n          \"@type\": \"DefinedTerm\",\n          \"name\": \"Timing\",\n          \"description\": \"Maximising impact by intervening at specific parts of the customer journey.\"\n        },\n        {\n          \"@type\": \"DefinedTerm\",\n          \"name\": \"Urgency\",\n          \"description\": \"Using tested linguistic techniques to boost perceived urgency.\"\n        }\n      ]\n    },\n    {\n      \"@type\": \"ProfessionalService\",\n      \"@id\": \"https:\/\/decyde.eu\/en\/#organization\",\n      \"name\": \"Decyde\",\n      \"url\": \"https:\/\/decyde.eu\/en\/\",\n      \"address\": {\n        \"@type\": \"PostalAddress\",\n        \"streetAddress\": \"Richtiplatz 1\",\n        \"addressLocality\": \"Wallisellen\",\n        \"postalCode\": \"8304\",\n        \"addressCountry\": \"CH\"\n      }\n    }\n  ]\n}\n \n]\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c5fecf elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"9c5fecf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"750\" height=\"750\" src=\"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/Dr_Adam_Flitton_sw_quare_03.jpg\" class=\"attachment-large size-large wp-image-5258\" alt=\"Portrait of Dr. Adam Flitton\" srcset=\"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/Dr_Adam_Flitton_sw_quare_03.jpg.webp 750w, https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/Dr_Adam_Flitton_sw_quare_03-300x300.jpg.webp 300w, https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/Dr_Adam_Flitton_sw_quare_03-150x150.jpg.webp 150w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a8fdfa elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5a8fdfa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Haben Sie Fragen zu diesem Fall?<\/strong><br \/>Setzen Sie sich mit uns in Verbindung, um zu erfahren, wie das funktioniert hat und wie es f\u00fcr Sie aussehen k\u00f6nnte.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-480f577 elementor-widget elementor-widget-button\" data-id=\"480f577\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"mailto:info@decyde.eu\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sprechen Sie mit Adam<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5eb6657 e-con-full e-flex e-con e-child\" data-id=\"5eb6657\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a26e3b8 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"a26e3b8\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>ANSTOSS ZUR DIGITALISIERUNG<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e14a2ec elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"e14a2ec\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Die Akzeptanz von Kundenportalen stieg mit Behavioural Science um das 9-fache<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06fa03c elementor-widget elementor-widget-spacer\" data-id=\"06fa03c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cac1a97 elementor-widget elementor-widget-spacer\" data-id=\"cac1a97\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbebcf5 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"fbebcf5\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Unser Kunde hatte ein neues digitales Portal entwickelt, um den Druck auf das Call\u2011Center bei Serviceanfragen zu reduzieren.<\/strong><br \/><strong>Kommunikationskampagnen, die die Vorteile des Portals bewarben, waren jedoch erfolglos geblieben. Das Portal wurde weiterhin kaum genutzt, wodurch die Call\u2011Center\u2011Kosten hoch blieben.<\/strong><\/p>\n<p><strong>Ergebnis: Die Anpassung an Kundengruppen kann Ergebnisse drastisch verbessern<\/strong><\/p>\n<p>Der bestehende Kommunikationsansatz gab Kund:innen keinen Grund, jetzt zu handeln, daher fand keine Auseinandersetzung mit dem Portal statt.<\/p>\n<ul>\n<li>Das Timing der Kommunikation im Customer Journey war unpassend<\/li>\n<li>Eine einzige, uniforme Botschaft f\u00fcr alle Kund:innen ber\u00fccksichtigte nicht die unterschiedlichen Bed\u00fcrfnisse und Gef\u00fchle der verschiedenen Gruppen<\/li>\n<\/ul>\n<p><strong>Die L\u00f6sung: Verhaltenswissenschaft zur Gestaltung von Inhalt und Strategie<\/strong><br \/>Wir steigerten die Wirkung der Kommunikation durch eine pragmatische Auswahl von Kundengruppen und eine gezielte Anpassung an diese Segmente:<\/p>\n<ul>\n<li>Segmentierung und Personalisierung: Kommunikation f\u00fcr Kundengruppen differenzieren, die sich in ihrem Verhalten klar unterscheiden<\/li>\n<li>Timing: Wirkung maximieren, indem an spezifischen Punkten der Customer Journey interveniert wird<\/li>\n<li>Dringlichkeit: Erprobte sprachliche Techniken nutzen, um wahrgenommene Dringlichkeit zu erh\u00f6hen<\/li>\n<\/ul>\n<p><strong>Die Ergebnisse<\/strong><\/p>\n<ul>\n<li>Verbesserte digitale Adoption in allen Gruppen<\/li>\n<li>Je nach Gruppe lag die Performance 2\u20139\u00d7 \u00fcber dem Status quo<\/li>\n<li>Etablierung eines \u201edigital\u2011first\u201c-Verhaltens, das den Druck auf das Call\u2011Center nachhaltig reduzierte<\/li>\n<\/ul>\n<p><strong>Big Takeaway<\/strong><br \/>Sinnvolle Segmentierung und Personalisierung lassen sich auch dann pragmatisch umsetzen, wenn nur wenige Daten verf\u00fcgbar sind \u2013 und k\u00f6nnen die Performance erheblich steigern.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca0fa2a elementor-widget elementor-widget-spacer\" data-id=\"ca0fa2a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab93c6b e-flex e-con-boxed e-con e-parent\" data-id=\"ab93c6b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1d47435 e-con-full e-flex e-con e-child\" data-id=\"1d47435\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2007d6 elementor-widget elementor-widget-spacer\" data-id=\"d2007d6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d3d7dd e-con-full e-flex e-con e-child\" data-id=\"5d3d7dd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d49794d elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"d49794d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Entdecken Sie weitere<br> Fallstudien<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abeaaf8 elementor-widget elementor-widget-spacer\" data-id=\"abeaaf8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9af36ee elementor-widget elementor-widget-button\" data-id=\"9af36ee\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/decyde.eu\/de\/messbarer-erfolg\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Alle Fallstudien<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-677a8c3 e-con-full e-flex e-con e-child\" data-id=\"677a8c3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3398319 elementor-widget elementor-widget-image\" data-id=\"3398319\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/decyde.eu\/en\/digital-customer-engagement\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"650\" height=\"650\" src=\"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/09_10words5x.png\" class=\"attachment-large size-large wp-image-4179\" alt=\"Rewiring Customer Habits: 5x Digital Adoption With Smart Nudges\" srcset=\"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/09_10words5x.png 650w, https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/09_10words5x-300x300.png 300w, https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/09_10words5x-150x150.png 150w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c9c29d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4c9c29d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Kundengewohnheiten neu verdrahten: 5-fache digitale Akzeptanz mit Smart Nudges<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e752236 elementor-widget elementor-widget-button\" data-id=\"e752236\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/decyde.eu\/de\/digital-customer-engagement\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Vollst\u00e4ndige Fallstudie ansehen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74f2fde elementor-widget elementor-widget-spacer\" data-id=\"74f2fde\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fffe673 e-con-full e-flex e-con e-child\" data-id=\"fffe673\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99ac9b9 elementor-widget elementor-widget-image\" data-id=\"99ac9b9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/decyde.eu\/en\/app-download-email\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"650\" height=\"650\" src=\"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/11_62Percent.png\" class=\"attachment-large size-large wp-image-4181\" alt=\"Making It Click: Behavioural Email Boosts Downloads by 62%\" srcset=\"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/11_62Percent.png 650w, https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/11_62Percent-300x300.png 300w, https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/11_62Percent-150x150.png 150w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f596a2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1f596a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Damit es klickt: Verhaltensbasierte E-Mail steigert Downloads um 62%<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b6326d elementor-widget elementor-widget-button\" data-id=\"0b6326d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/decyde.eu\/de\/app-download-email\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Vollst\u00e4ndige Fallstudie ansehen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5bccdf elementor-widget elementor-widget-spacer\" data-id=\"a5bccdf\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9d87450 e-con-full e-flex e-con e-child\" data-id=\"9d87450\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c14c870 elementor-widget elementor-widget-spacer\" data-id=\"c14c870\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8fbebc5 e-flex e-con-boxed e-con e-parent\" data-id=\"8fbebc5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e303c57 e-con-full e-flex e-con e-child\" data-id=\"e303c57\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6334e0f elementor-hidden-mobile elementor-hidden-tablet elementor-widget elementor-widget-spacer\" data-id=\"6334e0f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18dd474 e-con-full e-flex e-con e-child\" data-id=\"18dd474\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-092fcdc elementor-widget elementor-widget-heading\" data-id=\"092fcdc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Lassen Sie uns Ihre Erfolgsgeschichte aufbauen<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67682d2 elementor-widget elementor-widget-text-editor\" data-id=\"67682d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Lassen Sie uns herausfinden, wie wir die Kundenabwanderung verringern, die Kundenzufriedenheit verbessern und das Wachstum wiederkehrender Ums\u00e4tze durch intelligentere Entscheidungen, optimierte Customer Journeys und L\u00f6sungen, die die Rentabilit\u00e4t tats\u00e4chlich erh\u00f6hen, freisetzen k\u00f6nnen.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-985655a elementor-widget elementor-widget-text-editor\" data-id=\"985655a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #004141;\">Telefon: <a style=\"color: #004141;\" href=\"tel:++41%2058%20358%2085%2097\">+41 58 358 85 97<\/a><br \/><\/span><span style=\"color: #004141;\">E-Mail: <a style=\"color: #004141; text-decoration: none;\" href=\"mailto:info@decyde.eu\">info@decyde.eu<\/a><br \/><\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-279297b e-con-full e-flex e-con e-child\" data-id=\"279297b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9bd73d8 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"9bd73d8\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Schreiben Sie uns eine Nachricht<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab5b0f8 elementor-widget elementor-widget-spacer\" data-id=\"ab5b0f8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd57e6a elementor-button-align-start elementor-widget elementor-widget-form\" data-id=\"dd57e6a\" data-element_type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;N\\u00e4chste&quot;,&quot;step_previous_label&quot;:&quot;Vorherige&quot;,&quot;_animation&quot;:&quot;none&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Neue Form\" aria-label=\"Neue Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"4140\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"dd57e6a\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Strategie zur Steigerung der Portalnutzung | 9\u00d7 mehr digitale Adoption\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"4140\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tName\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"Name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tE-Mail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"E-Mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-message elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-message\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tNachricht\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-lg\" name=\"form_fields[message]\" id=\"form-field-message\" rows=\"8\" placeholder=\"Nachricht\" required=\"required\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_41af361 elementor-col-100 recaptcha_v3-bottomright\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_41af361\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LdhGJ4qAAAAAOa27mtHts8Y2GTZ-DdlXyKJAUcw\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomright\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm elementor-animation-grow\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Senden Sie<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54e5be8 e-con-full e-flex e-con e-child\" data-id=\"54e5be8\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Haben Sie Fragen zu diesem Fall?Setzen Sie sich mit uns in Verbindung, um zu erfahren, wie das funktioniert hat und wie es f\u00fcr Sie aussehen k\u00f6nnte. Sprechen Sie mit Adam ANSTOSS ZUR DIGITALISIERUNG Die Akzeptanz von Kundenportalen stieg mit Behavioural Science um das 9-fache Unser Kunde hatte ein neues digitales Portal entwickelt, um den Druck [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":4180,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4140","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strategie zur Steigerung der Portalnutzung | 9\u00d7 mehr digitale Adoption<\/title>\n<meta name=\"description\" content=\"Behavioural Nudges haben die Akzeptanz von Kundenportalen um das Neunfache erh\u00f6ht, indem sie den Zeitpunkt, die Relevanz und die Dringlichkeit an die Bed\u00fcrfnisse der segmentierten Nutzer angepasst haben.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/decyde.eu\/de\/customer-portal-adoption\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategie zur Steigerung der Portalnutzung | 9\u00d7 mehr digitale Adoption\" \/>\n<meta property=\"og:description\" content=\"Behavioural Nudges haben die Akzeptanz von Kundenportalen um das Neunfache erh\u00f6ht, indem sie den Zeitpunkt, die Relevanz und die Dringlichkeit an die Bed\u00fcrfnisse der segmentierten Nutzer angepasst haben.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/decyde.eu\/de\/customer-portal-adoption\/\" \/>\n<meta property=\"og:site_name\" content=\"DECYDE\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-16T13:18:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/10_9x.png\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"650\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"4\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/decyde.eu\/de\/customer-portal-adoption\/\",\"url\":\"https:\/\/decyde.eu\/de\/customer-portal-adoption\/\",\"name\":\"Strategie zur Steigerung der Portalnutzung | 9\u00d7 mehr digitale Adoption\",\"isPartOf\":{\"@id\":\"https:\/\/decyde.eu\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/decyde.eu\/de\/customer-portal-adoption\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/decyde.eu\/de\/customer-portal-adoption\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/10_9x.png\",\"datePublished\":\"2025-07-23T12:51:09+00:00\",\"dateModified\":\"2026-02-16T13:18:27+00:00\",\"description\":\"Behavioural Nudges haben die Akzeptanz von Kundenportalen um das Neunfache erh\u00f6ht, indem sie den Zeitpunkt, die Relevanz und die Dringlichkeit an die Bed\u00fcrfnisse der segmentierten Nutzer angepasst haben.\",\"breadcrumb\":{\"@id\":\"https:\/\/decyde.eu\/de\/customer-portal-adoption\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/decyde.eu\/de\/customer-portal-adoption\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/decyde.eu\/de\/customer-portal-adoption\/#primaryimage\",\"url\":\"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/10_9x.png\",\"contentUrl\":\"https:\/\/decyde.eu\/wp-content\/uploads\/2025\/07\/10_9x.png\",\"width\":650,\"height\":650,\"caption\":\"9x increase in digital adoption graphic on green background\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/decyde.eu\/de\/customer-portal-adoption\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/decyde.eu\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Steigerung der Portalnutzung\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/decyde.eu\/de\/#website\",\"url\":\"https:\/\/decyde.eu\/de\/\",\"name\":\"decyde.eu\",\"description\":\"Shaping decisions. 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